How much of the price one sale through ads may cost. Zoloo suggests a goal that leaves you about 30% of your margin.
New · Autopilot for Sponsored Products
Advertising on bol.com: switch on Autopilot, Zoloo does the rest
Advertising on bol does not have to be complicated. Pick a product and how much it may cost per day, switch on Autopilot, and Zoloo makes your ads a little better every night.
Included from the Business plan, no extra costs or percentage of your ad revenueView pricingBusiness: Autopilot for 10 products · Enterprise: Autopilot for all your products
Autopilot in 50 seconds
What Autopilot does for you every night, and the two things you choose yourself.
Every night, four steps
Zoloo creates two campaigns on bol for your product. In the automatic one, bol searches for keywords; the Exact campaign holds the winners. Then every night Autopilot does this:
Collect search terms
bol shows your ad for all kinds of search terms. Zoloo keeps track of which ones bring clicks and sales.
Winners get their own bid
Has a search term sold at least twice while staying within your goal? Zoloo puts it in your Exact campaign with its own bid.
Stop the waste
Twenty clicks and no sale yet? Zoloo blocks that search term, or pauses the keyword in your Exact campaign.
Adjust the bids
If a sale costs more than your goal, the bid goes down. Well below it, the bid goes up. At most 20% at a time, with a few days of rest in between.
You set only two things
You choose both when you start, and change them later per product with a plus and minus button.
The most a product may spend per day. Zoloo splits it over the two campaigns, and once it is spent your ad waits until tomorrow.
A fixed price, no percentage of your revenue
Many ad tools charge a percentage of your ad revenue. Sell more, and you pay more. With Zoloo, Autopilot is included in Business and Enterprise for a fixed price. Slide to compare.
The competitors are four well-known ad tools for bol. Monthly prices, excl. VAT, as shown on their own pricing page on 11 November 2026. Where a tool has price bands, we use the band that fits your revenue. Competitor 4 also offers a management service that costs more. With every tool you also pay bol for the clicks yourself.
| Pricing models compared | ZolooLowest price | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 |
|---|---|---|---|---|---|
| Pricing model | Fixed price | Monthly price plus commission | Monthly price plus a percentage for more automation | Subscription plus a price per revenue band | Fixed price |
| Fixed price | €39.95 per month (Business) | €49 to €699 per month, depending on your ad revenue | €49 per month | €69 per month for the subscription, plus €0 to €449 per month for ads | €200 per month |
| Share of your revenue | None | 0% to 2% of your ad revenue. Its terms name 3%, at least €100 per month | 0.5% of your ad revenue for extra automations | 0.45% to 0.75% on revenue above your band. Custom price above €100,000 | None. Having your ads managed costs €750 to €1,600 per month, depending on your ad spend |
| Bid automation | Autopilot included | Adjusts bids to your goal automatically | First automations included | Separate advertising package | Bid optimisation, rules and dayparting |
You see everything Autopilot does
No black box. Per product you see where Autopilot is, what it found and what it changed.
Step by step
Per product you see which step Autopilot is at and what it does tonight, with the search terms it found.
All your search terms
An overview of every search term your product appeared for: winner, testing, almost there or blocked, and how that changed.
In your chart
What Autopilot did shows as a marker in your chart, so you see what happened to your sales afterwards.
Everything undoable
Every change is listed under What changed? with a button to undo it. You can stop at any time with one button.
How to start
Pick a product
Zoloo shows which products already sell without ads and have enough stock. The best picks are at the top.
Pick your amount per day
Zoloo suggests an amount and works out roughly how many clicks you get and the most it costs per month.
Switch on Autopilot
Zoloo creates the campaigns on bol and takes over from the next night. Already advertising yourself? You can move your product over too.
You stay in control
Zoloo never makes up a number. When something is not certain, you see that. A new ad says little in its first two weeks, and we tell you so.
Autopilot only changes the campaigns Zoloo created for you. Your own campaigns stay yours, unless you move a product to Autopilot yourself.
Frequently asked questions about advertising on bol.com
What exactly does Autopilot do?
Every night Autopilot checks which search terms in your automatic campaign bring sales. Winners get their own bid in an Exact campaign, search terms that only cost money get blocked, and bids move toward your goal. You can see every step in Zoloo.
What do I still have to do myself?
Choose just two things: your goal (how much of the price a sale may cost) and the most a product may spend per day. You can change both per product later.
What happens to my own campaigns?
Nothing, unless you want it to. Autopilot only works in the campaigns Zoloo created for you. If you already advertise a product yourself, you can move it to Autopilot, and move it back again.
Can I undo changes?
Yes. Every change is listed under What changed? with a button to undo it. To stop everything, use one button.
How soon will I see results?
A new ad says little in its first two weeks and often costs more than it brings in. After that Zoloo knows which search terms work. Autopilot gets a little better every night.
Does Autopilot cost extra?
No. Autopilot is included in Zoloo Business for up to 10 products and in Enterprise for all your products, with no percentage of your ad spend or revenue. You only pay bol for the clicks on your ads, up to the daily amount you choose.
What is a good ACoS on bol?
It depends on your margin: an ACoS of 20% is fine with a 40% margin, but loses money with a 15% margin. Zoloo uses your real costs and commission to work out which goal fits your product.
What are Sponsored Products on bol.com?
Sponsored Products are bol.com's ads that put your products higher in search results and on product pages. You pay per click through an auction. Used well, your revenue and organic position grow; used badly, you pay for clicks that never bring anything in.
Switch on Autopilot and let Zoloo do the work
Autopilot is included in Zoloo Business and Enterprise, together with your profit insights, product research and other selling tools. No percentage of your ad revenue.
Included from the Business planView pricing