Repricing ToolAutomate your prices on bol.com with two repricing modes in one tool: respond to buy-box signals or let prices move with stock levels. Always within your minimum and target price.
Included from the Business planBusiness: Repricer for 1 product · Enterprise: Repricer for all your products
The repricer checks the competing offers on your EAN every hour. Losing the buy box? Zoloo adjusts your price to try to win it back. Already holding it? The price moves up step by step toward your target, within the boundaries you set.
Beyond the buy box, you can also price by stock — ideal for private label and products without a direct competitor. Stock running low? The price goes up to maximise your margin. Just restocked? The price becomes more competitive to sell faster. Set repricing per individual product or for a whole category, or start right away with the smart defaults.
Both repricing modes always respect your floor and ceiling. Set a minimum price per product or category and the repricer never sells below your desired margin — not even in a price war. Your target price is the ceiling on the way to maximum profit. So you benefit from dynamic pricing without the risk of loss-making sales.
See in your Zoloo dashboard what the repricer does for you: the effect on your revenue, margins and profitability. For each offer you get a complete history of every price change — including the reason (undercut for the buy box, crept up toward target, floor hit, or price held). Full transparency on every automatic adjustment.
Want fewer price movements? Stable Buy Box remembers the last price confirmed to hold the buy box. If a higher test price loses it, the price rolls back. The market is checked every hour: when it changes, normal pricing resumes; when it stays unchanged, another test follows after about 24 hours. Zoloo cannot guarantee the buy box because delivery promises, seller performance and other factors also matter.
Why are we this transparent? Because we want you to pick a tool that fits your strategy. Zoloo's repricer is built to improve your chance of the buy box while protecting your margin — sustainable profit instead of a race to the bottom.
"Dankzij Zoloo ben ik mijn eigen onderneming gestart. Daarbij ben ik stap voor stap de e-commerce business ingerold en heb ik nu een goedlopende zaak."
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"Zoloo biedt alles wat je nodig hebt als Bol.com verkoper; snel winstgevende producten vinden én overzichtelijk store management."
"Alles wat je nodig hebt! Zoloo geeft jou letterlijk alles wat je nodig hebt om een succesvolle bol business te starten."
"Je krijgt ZOVEEL waarde voor die 4 tientjes per maand. Je leert hoe e-commerce werkt..."
"Fantastische community, zonder hen had ik nooit een succesvolle Bol-business kunnen starten."
"Top cursus, na 3 maanden full time bol gegaan en nu 1 jaar na start nog steeds fulltime."
