Zoloo vs Sellerly (2026)
Sellerly focuses on content, reviews and invoices for one price, Zoloo combines that with product research and sourcing. Every Sellerly value comes from sellerly.nl.
At a glance
- Choose Zoloo if you also want to find and source new products (Product Tracker, Product Database, Alibaba Scanner) and follow courses. For store management you need Zoloo Business: €39.95 per month or €299 per year, excl. VAT.
- Choose Sellerly if you want one fixed price (€29 per month, or €23 per month billed yearly) for content, reviews and invoices, with unlimited orders, multiple stores and a trial without payment details.
| Feature | Zoloo | Sellerly |
|---|---|---|
| Price per month | Starter €29.95, Business €39.95, Enterprise €69.95 (excl. VAT) | All-in-one €29[1] |
| Price billed yearly | Starter €199, Business €299, Enterprise €599 per year (excl. VAT) | €23 per month, billed yearly[1] |
| Free trial | 14 days free on every plan | 14 days, stops by itself, no payment details needed[1] |
| Product research | All plansProduct Tracker and Product Database | No product database listed; a keyword database is[2][1][3] |
| Keywords and content | All plansKeyword Explorer; Listing Generator AI in Business and Enterprise | Content dashboard, keyword explorer and AI content assistant[2] |
| Collecting reviews | Business and EnterpriseEmail campaigns | Review requests by email and QR code, plus a review tracker[1][2] |
| Invoices | Business and EnterpriseCustomer invoices uploaded automatically | Automatic invoice uploads[1] |
| Search positions | Business and EnterpriseRanking Checker | Ranking tracker[2] |
| AI for customer questions | EnterpriseCustomer Support AI | Customer service AI extension[1] |
| Price adjustments | Business and EnterpriseRepricer for 1 product in Business, unlimited in Enterprise | Price optimisation[1] |
| Profit calculator | All plans | Profit calculator[1] |
| Orders and stores | Business and EnterpriseExtra store €9.95 per month (excl. VAT) | Unlimited orders and multiple stores[1] |
| Finding suppliers | All plansAlibaba Scanner | Not listed on sellerly.nl[2][1][3] |
Sellerly data checked on 5 October 2026. Sources:
Zoloo prices exclude VAT. All plans and features are on zoloo.co/pricing.
Our verdict
Sellerly and Zoloo overlap in content, reviews, invoices, search positions, AI for customer questions and the profit calculator. Sellerly does this for one price of €29 per month (€23 per month billed yearly), with unlimited orders and multiple stores. At Zoloo these features are part of Business (€39.95 per month or €299 per year, excl. VAT), with AI for customer questions in Enterprise. Zoloo adds product research, the Alibaba Scanner, a repricer and courses. You can try Zoloo free for 14 days, Sellerly for 14 days.
Zoloo and Sellerly at a glance
Sellerly and Zoloo are both made for bol.com sellers. Sellerly focuses on the store you already have: better content, more reviews, automatic invoices and notifications. Zoloo also does store management, but starts with product research and sourcing.
Prices side by side
Sellerly has one plan: €29 per month, or €23 per month billed yearly. Zoloo has three plans: Starter €29.95, Business €39.95 and Enterprise €69.95 per month, or €199, €299 and €599 per year (excl. VAT). Starter is meant for product research; the store management features Sellerly offers are part of Zoloo Business and Enterprise.
Where Sellerly is strong
Sellerly has one simple price with unlimited orders and multiple stores. You request reviews by email or with QR codes, notifications arrive by email or WhatsApp and the trial stops by itself without payment details.
Where Zoloo is strong
Zoloo also helps you find new products: the Product Tracker, the Product Database, the Keyword Explorer and the Alibaba Scanner are in every plan, as are the Zoloo courses and the community. Business adds a repricer, and you can try Zoloo free for 14 days.
How we compared
We checked Sellerly's pricing page (monthly and yearly price), homepage and features page on 5 October 2026. The sources are listed below the table.
Frequently asked questions
What is the difference between Zoloo and Sellerly?
Sellerly and Zoloo overlap in content, reviews, invoices, search positions, AI for customer questions and the profit calculator. Sellerly does this for one price of €29 per month (€23 per month billed yearly), with unlimited orders and multiple stores. At Zoloo these features are part of Business (€39.95 per month or €299 per year, excl. VAT), with AI for customer questions in Enterprise. Zoloo adds product research, the Alibaba Scanner, a repricer and courses. You can try Zoloo free for 14 days, Sellerly for 14 days.
Is Zoloo better than Sellerly?
Zoloo combines tools for bol.com sellers with self-paced courses and an active community. Compare the features and prices to see which platform suits you. Sellerly is a Dutch all-in-one tool for bol.com sellers with content and keyword tools, review collection, automatic invoices and a profit calculator, for one fixed price.
What features does Zoloo offer compared to Sellerly?
The table on this page shows, per feature, which Zoloo plan includes it and what Sellerly says about it on its own website, with a link to the source. The full overview per plan is on the pricing page.
How much does Zoloo cost?
Zoloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €69.95 per month (or €599 per year), excl. VAT. Every plan starts with a 14-day free trial. See current pricing at zoloo.co/pricing.
Can I try Zoloo for free?
Yes, all Zoloo plans (Starter, Business, and Enterprise) start with a 14-day free trial. There is no permanently free plan: you choose a plan when you start, and it continues after the trial unless you cancel.
How do I switch from Sellerly to Zoloo?
Every Zoloo plan starts with a 14-day free trial, so you can use Sellerly and Zoloo side by side first. After that you choose a monthly or yearly subscription; a monthly subscription can be cancelled each month.
Who is Zoloo for, and who is Sellerly for?
Zoloo combines tools for bol.com sellers with self-paced courses and an active community. Compare the features and prices to see which platform suits you. Sellerly is a Dutch all-in-one tool for bol.com sellers with content and keyword tools, review collection, automatic invoices and a profit calculator, for one fixed price.
How and when can I cancel my Zoloo subscription?
You cancel from your account, with no cancellation fees. Monthly plan: cancel up to 1 day before the end of the current month. Yearly plan: cancel up to 1 month before renewal. After cancelling you keep using Zoloo until the end of your paid period.