Zoloo vs Marktspan (2026)
Automate Bol advertising next to P&L, or next to product research and store management? Marktspan now runs Early Access with pricing on request. Compare the job and the terms.
At a glance
- Choose Zoloo when product research, sourcing and bol store management are your starting point. Autopilot for ads starts with Business; compare how it works with what you need.
- Consider Marktspan if you want P&L, role-based MCP access and its documented Bol Ad Pilot in one workspace. Access runs through Early Access with a demo; ask for price, AI credits and plan limits in writing.
| Feature | Zoloo | Marktspan |
|---|---|---|
| Price per month | Starter €29.95, Business €39.95, Enterprise €69.95 (excl. VAT) | No public prices. The pricing page redirects to an Early Access request: Marktspan selectively onboards brands and sellers after an introductory call. Pricing on request.[1] |
| Price billed yearly | Starter €199, Business €299, Enterprise €599 per year (excl. VAT) | No public annual rate. Under the terms, the price and billing cycle shown at checkout or in billing settings apply, excl. VAT.[1][3] |
| Pricing model | Fixed price per plan; extra store €9.95 per month in Business and Enterprise (excl. VAT) | Subscription with tiers by order volume, seats and included AI credits, with no public amounts. Billed through Stripe; cancellation at the end of the paid period, refunds case by case. AI credits may apply to agent proposals. Request the total cost in writing. Operator: Jooier B.V.[2][3][4][6] |
| Free trial | 14 days free on every plan | Marktspan shows no public trial. Under the terms, the length and conditions of any trial are shown before checkout; the guide mentions trials and pilots with limited test access. Access currently runs through Early Access.[3][2][1] |
| Ads | Business and EnterpriseAutopilot adjusts keywords and bids every night towards your goal | Ad Pilot is for Bol Sponsored Products only. Agents propose bid and budget changes within limits you set, with an audit trail, dayparting, emergency stop and approvals for sensitive writes where configured; no public execution interval.[6][8] |
| AI connection (MCP) | Business and Enterprise100 calls per month in Business, unlimited in Enterprise | OAuth and roles; read tools change nothing. Bid and budget changes go through Ad Pilot approval or governed write tools on eligible plans, always as a dry-run first. Sponsored Products data requires the Growth plan. Bol NL/BE has the fullest tool set; other marketplaces use generic order, P&L and stock tools.[7] |
| Repricer | Business and EnterpriseRepricer for 1 product in Business, unlimited in Enterprise | The documentation reviewed does not describe a repricer as a current module; the homepage mentions automating pricing among other tasks. Ask in the demo what is available now.[5] |
| Product research | All plansProduct Tracker, Product Database and Keyword Explorer | Bol Keyword Database with search volume, trend, winning bids, category ranking and bestsellers, also without a connected shop. Check marketplace coverage for your research.[7][5] |
| Profit dashboard | Business and EnterpriseSales Dashboard with profit per product | P&L with profit per SKU per marketplace; reliable cost inputs remain necessary. No independently measured return gain.[5][6] |
Marktspan data checked on 4 November 2026. Sources:
- Early Access page (pricing page target)
- Guide: plans, billing and help
- Terms of service
- Legal company details
- Homepage
- Ad Pilot documentation
- MCP documentation
- Advertising automation guide
Zoloo prices exclude VAT. All plans and features are on zoloo.co/pricing.
Our verdict
There is no universal winner: Zoloo suits bol sellers combining research and store management who want to see a public price up front; Marktspan suits teams evaluating P&L alongside documented Bol advertising automation through Early Access. Marktspan publishes no prices now, so you can only compare cost after a quote. At Zoloo, ad automation is Autopilot, from Business.
Zoloo vs Marktspan
Marktspan, operated by Jooier B.V., combines P&L with MCP and documents Ad Pilot for Bol Sponsored Products.
Pricing and terms
No public prices. The pricing page redirects to an Early Access request: Marktspan selectively onboards brands and sellers after an introductory call. Pricing on request.
No public annual rate. Under the terms, the price and billing cycle shown at checkout or in billing settings apply, excl. VAT.
Subscription with tiers by order volume, seats and included AI credits, with no public amounts. Billed through Stripe; cancellation at the end of the paid period, refunds case by case. AI credits may apply to agent proposals. Request the total cost in writing. Operator: Jooier B.V.
Marktspan shows no public trial. Under the terms, the length and conditions of any trial are shown before checkout; the guide mentions trials and pilots with limited test access. Access currently runs through Early Access.
At our previous check on 2026-10-26 the site still showed plan prices. They are no longer public, so we do not state them.
Zoloo: Starter €29.95, Business €39.95, Enterprise €69.95 (excl. VAT). Starter €199, Business €299, Enterprise €599 per year (excl. VAT). Fixed price per plan; extra store €9.95 per month in Business and Enterprise (excl. VAT).
Which workflow fits?
Ad Pilot needs connected Bol campaigns, margin inputs and configured limits. P&L and MCP make Marktspan relevant, but do not mean every European marketplace gets the same ad automation. Ask the demo to show permissions, logs, pausing and credit consumption for your account type; no cadence figures are public.
Method and affiliation
This comparison is published by Zoloo, one of the providers compared. Research date: 2026-11-04. We compare public documentation, prices, terms and product scope, not measured performance. We have not exercised account workflows. A public offer does not establish how it works in your store. Source labels identify the publications checked; source addresses are retained outside this page.
Frequently asked questions
What is the difference between Zoloo and Marktspan?
There is no universal winner: Zoloo suits bol sellers combining research and store management who want to see a public price up front; Marktspan suits teams evaluating P&L alongside documented Bol advertising automation through Early Access. Marktspan publishes no prices now, so you can only compare cost after a quote. At Zoloo, ad automation is Autopilot, from Business.
Is Zoloo better than Marktspan?
Zoloo combines tools for bol.com sellers with self-paced courses and an active community. Compare the features and prices to see which platform suits you. Marktspan, operated by Jooier B.V., combines P&L with MCP and documents Ad Pilot for Bol Sponsored Products.
What features does Zoloo offer compared to Marktspan?
Every competitor value in the table has numbered source labels identifying public publications. The source list contains document names, not outbound links. Our pricing page lists Zoloo plans.
How much does Zoloo cost?
Zoloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €69.95 per month (or €599 per year), excl. VAT. Every plan starts with a 14-day free trial. See current pricing at zoloo.co/pricing.
Can I try Zoloo for free?
Yes, all Zoloo plans (Starter, Business, and Enterprise) start with a 14-day free trial. There is no permanently free plan: you choose a plan when you start, and it continues after the trial unless you cancel.
How do I switch from Marktspan to Zoloo?
Every Zoloo plan starts with a 14-day free trial, so you can use Marktspan and Zoloo side by side first. After that you choose a monthly or yearly subscription; a monthly subscription can be cancelled each month.
Who is Zoloo for, and who is Marktspan for?
Zoloo combines tools for bol.com sellers with self-paced courses and an active community. Compare the features and prices to see which platform suits you. Marktspan, operated by Jooier B.V., combines P&L with MCP and documents Ad Pilot for Bol Sponsored Products.
How and when can I cancel my Zoloo subscription?
You cancel from your account, with no cancellation fees. Monthly plan: cancel up to 1 day before the end of the current month. Yearly plan: cancel up to 1 month before renewal. After cancelling you keep using Zoloo until the end of your paid period.