Zoloo vs Adyard (2026)
Ad software and a managed service from a bol agency, or Autopilot from Zoloo Business. Every Adyard value comes from adyard.io.
At a glance
- Choose Zoloo if you want your ads adjusted without writing rules yourself, next to product research and store management, in one subscription: Autopilot is part of Zoloo Business (€39.95 per month, excl. VAT) and Enterprise.
- Choose Adyard if you want to automate your bol ads with rules, bid optimisation and dayparting (Pro, €200 per month) or hand them over completely (Managed, from €750 per month).
| Feature | Zoloo | Adyard |
|---|---|---|
| Ads | Business and EnterpriseAutopilot adjusts keywords and bids every night towards your goal | In Pro: bids move towards your target ACoS[1] |
| What it does | Business and EnterpriseCreates an automatic and an Exact campaign per product. Every night a search term that sold at least twice within your goal gets its own bid, a search term with 20 clicks and no sale is blocked, and the bid moves towards your goal by at most 20% per step. Every change is visible and can be undone. | Bid optimisation towards your target ACoS, rule sets, keyword harvesting, ranking rules and dayparting in Pro[1][3][4][5] |
| AI connection (MCP) | Business and Enterprise100 calls per month in Business, unlimited in Enterprise | Read-only MCP, also available separately for €50 per month[1][6] |
| Stores | Business and EnterpriseExtra store €9.95 per month (excl. VAT) | Starter 1 store, Pro up to 3 stores; extra store €100 per month[1] |
| Managed service | Not in Zoloo | Managed: €750, €1,250 or €1,600 per month, depending on your ad spend; at least three months[1] |
| Price per month | Part of Business €39.95 or Enterprise €69.95 (excl. VAT) | Starter €50 (free until 2027), Pro €200 (excl. VAT)[1] |
| Free trial | 14 days free on every plan | 30 days of Pro[1][2] |
Adyard data checked on 5 October 2026. Sources:
- adyard.io/en/prijzen
- adyard.io/en
- adyard.io/en/software/rule-sets
- adyard.io/en/software/keyword-harvesting
- adyard.io/en/software/ranking-rules
- adyard.io/en/software/adyard-mcp
Zoloo prices exclude VAT. All plans and features are on zoloo.co/pricing.
Our verdict
Adyard and Zoloo differ mainly in how much you set up yourself. Adyard Pro (€200 per month) adjusts bids automatically with a bid optimiser, rules, keyword harvesting and dayparting, and with Managed you outsource ad management. Zoloo Autopilot only asks for a goal and an amount per day and adjusts keywords and bids every night; Autopilot is part of Zoloo Business (€39.95 per month, excl. VAT) and Enterprise, next to product research and store management.
Zoloo and Adyard at a glance
Adyard is a bol ads agency that also sells its own software. In Pro the bid optimiser moves your bids towards a target ACoS, and you use rule sets, keyword harvesting, automatic exclusions and dayparting. With Managed, Adyard's specialists take over. Zoloo is a platform for bol.com sellers with Autopilot for Sponsored Products.
Prices side by side
Adyard Starter costs €50 per month and is free until 2027, for one store and without automation. Pro costs €200 per month, or €2,000 per year, for up to three stores, with €100 per month per extra store. Managed costs €750, €1,250 or €1,600 per month, depending on your ad spend, for at least three months. All of these amounts are excl. VAT. Zoloo Autopilot is part of Business (€39.95 per month) and Enterprise (€69.95 per month), excl. VAT.
Where Adyard is strong
Adyard automates a lot: rules with 14 conditions and 8 actions, moving winning search terms to your manual campaign, excluding waste, dayparting per hour and weekday, and pausing paid keywords you already rank well for organically. Every change is logged with its reason in an activity log. The MCP is read-only, so nothing in your account changes. You start with 30 days of full access to Pro.
Where Zoloo is strong
With Zoloo you only set a goal and an amount per day. Every night Autopilot gives winning search terms their own bid, blocks search terms that only cost money and moves bids towards your goal by at most 20% per step. You see every change per product and can undo it, and one button stops everything. Autopilot comes with your subscription, next to product research and store management.
How we compared
We checked Adyard's homepage, pricing page (with monthly and yearly prices and the Managed price slider) and its pages on rule sets, keyword harvesting, ranking rules and the MCP on 5 October 2026. The sources are listed below the table.
Frequently asked questions
What is the difference between Zoloo and Adyard?
Adyard and Zoloo differ mainly in how much you set up yourself. Adyard Pro (€200 per month) adjusts bids automatically with a bid optimiser, rules, keyword harvesting and dayparting, and with Managed you outsource ad management. Zoloo Autopilot only asks for a goal and an amount per day and adjusts keywords and bids every night; Autopilot is part of Zoloo Business (€39.95 per month, excl. VAT) and Enterprise, next to product research and store management.
Is Zoloo better than Adyard?
Zoloo combines tools for bol.com sellers with self-paced courses and an active community. Compare the features and prices to see which platform suits you. Adyard is a bol ads agency with its own software for bid optimisation, rules and dayparting, a read-only MCP and fully managed ad management.
What features does Zoloo offer compared to Adyard?
The table on this page shows, per feature, which Zoloo plan includes it and what Adyard says about it on its own website, with a link to the source. The full overview per plan is on the pricing page.
How much does Zoloo cost?
Zoloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €69.95 per month (or €599 per year), excl. VAT. Every plan starts with a 14-day free trial. See current pricing at zoloo.co/pricing.
Can I try Zoloo for free?
Yes, all Zoloo plans (Starter, Business, and Enterprise) start with a 14-day free trial. There is no permanently free plan: you choose a plan when you start, and it continues after the trial unless you cancel.
How do I switch from Adyard to Zoloo?
Every Zoloo plan starts with a 14-day free trial, so you can use Adyard and Zoloo side by side first. After that you choose a monthly or yearly subscription; a monthly subscription can be cancelled each month.
Who is Zoloo for, and who is Adyard for?
Zoloo combines tools for bol.com sellers with self-paced courses and an active community. Compare the features and prices to see which platform suits you. Adyard is a bol ads agency with its own software for bid optimisation, rules and dayparting, a read-only MCP and fully managed ad management.
How and when can I cancel my Zoloo subscription?
You cancel from your account, with no cancellation fees. Monthly plan: cancel up to 1 day before the end of the current month. Yearly plan: cancel up to 1 month before renewal. After cancelling you keep using Zoloo until the end of your paid period.