Zoloo vs AdPal (2026)
Automatic bidding on bol towards a goal you choose: as standalone software, or with Autopilot from Zoloo Business. Every AdPal value comes from adpal.nl.
At a glance
- Choose Zoloo if you want Autopilot to adjust your ads every night towards a goal you choose, as part of Zoloo Business (€39.95 per month, excl. VAT) or Enterprise, without commission on your ad revenue.
- Choose AdPal if you want your bids adjusted automatically towards a goal such as profit, growth or holding a position. AdPal starts at €49 per month without commission.
| Feature | Zoloo | AdPal |
|---|---|---|
| Ads | Business and EnterpriseAutopilot adjusts keywords and bids every night towards your goal | Daily bid optimisation in every plan[1] |
| What it does | Business and EnterpriseCreates an automatic and an Exact campaign per product. Every night a search term that sold at least twice within your goal gets its own bid, a search term with 20 clicks and no sale is blocked, and the bid moves towards your goal by at most 20% per step. Every change is visible and can be undone. | Adjusts bids per product and placement automatically towards a goal you choose[2] |
| Holding a position | Not in Zoloo | Product Highlighter from Scale[1] |
| ACoS A/B test | Not in Zoloo | From Growth[1] |
| Price per month | Part of Business €39.95 or Enterprise €69.95 (excl. VAT) | Starter €49 without commission; Growth €149 + 2%, Scale €349 + 1.5%, Pro €699 + 1% of ad revenue. AdPal calls these guideline prices; its terms mention 3% with a minimum of €100 per month[1][3] |
| Free trial | 14 days free on every plan | 14 days, no credit card needed[2] |
AdPal data checked on 5 October 2026. Sources:
Zoloo prices exclude VAT. All plans and features are on zoloo.co/pricing.
Our verdict
AdPal and Zoloo both help you with Sponsored Products on bol, but in different ways. AdPal adjusts your bids automatically towards a goal you choose, with prices from €49 per month without commission to €699 per month plus 1% commission. Zoloo Autopilot gives winning search terms their own bid, blocks waste and moves bids towards your goal every night; Autopilot is part of Zoloo Business (€39.95 per month, excl. VAT) and Enterprise, without commission.
Zoloo and AdPal at a glance
AdPal is ad software for bol.com. You choose a goal, such as launching a product, maximising profit, selling out stock, growing or protecting your position, and AdPal adjusts the bids per product and placement. Zoloo is a broader platform for bol.com sellers with Autopilot for Sponsored Products.
Prices side by side
AdPal Starter costs €49 per month without commission. Growth costs €149 per month plus 2%, Scale €349 plus 1.5% and Pro €699 plus 1% commission on ad revenue; AdPal calls these amounts guidelines that may change. AdPal's terms and conditions mention a different rate (3% with a minimum of €100 per month), so ask AdPal which rate applies to you. Zoloo Autopilot is part of Business (€39.95 per month) and Enterprise (€69.95 per month), excl. VAT, without commission.
Where AdPal is strong
AdPal automates bidding without you having to write rules, and its Insights show what happens and why. From Growth you can A/B test ACoS targets, and from Scale Product Highlighter holds a chosen position at the lowest possible bid. AdPal's trial lasts 14 days and needs no credit card.
Where Zoloo is strong
With Zoloo you only set a goal and an amount per day. Every night Autopilot gives winning search terms their own bid, blocks search terms that only cost money and moves bids towards your goal by at most 20% per step. You see every change per product and can undo it, and one button stops everything. Autopilot comes with your subscription, next to product research and store management, and you test free for 14 days.
How we compared
We checked AdPal's homepage, pricing page and terms and conditions on 5 October 2026. The sources are listed below the table.
Frequently asked questions
What is the difference between Zoloo and AdPal?
AdPal and Zoloo both help you with Sponsored Products on bol, but in different ways. AdPal adjusts your bids automatically towards a goal you choose, with prices from €49 per month without commission to €699 per month plus 1% commission. Zoloo Autopilot gives winning search terms their own bid, blocks waste and moves bids towards your goal every night; Autopilot is part of Zoloo Business (€39.95 per month, excl. VAT) and Enterprise, without commission.
Is Zoloo better than AdPal?
Zoloo combines tools for bol.com sellers with self-paced courses and an active community. Compare the features and prices to see which platform suits you. AdPal is ad software for bol.com that automatically aligns bids per product and placement with a goal you choose, for a monthly price plus commission on the higher plans.
What features does Zoloo offer compared to AdPal?
The table on this page shows, per feature, which Zoloo plan includes it and what AdPal says about it on its own website, with a link to the source. The full overview per plan is on the pricing page.
How much does Zoloo cost?
Zoloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €69.95 per month (or €599 per year), excl. VAT. Every plan starts with a 14-day free trial. See current pricing at zoloo.co/pricing.
Can I try Zoloo for free?
Yes, all Zoloo plans (Starter, Business, and Enterprise) start with a 14-day free trial. There is no permanently free plan: you choose a plan when you start, and it continues after the trial unless you cancel.
How do I switch from AdPal to Zoloo?
Every Zoloo plan starts with a 14-day free trial, so you can use AdPal and Zoloo side by side first. After that you choose a monthly or yearly subscription; a monthly subscription can be cancelled each month.
Who is Zoloo for, and who is AdPal for?
Zoloo combines tools for bol.com sellers with self-paced courses and an active community. Compare the features and prices to see which platform suits you. AdPal is ad software for bol.com that automatically aligns bids per product and placement with a goal you choose, for a monthly price plus commission on the higher plans.
How and when can I cancel my Zoloo subscription?
You cancel from your account, with no cancellation fees. Monthly plan: cancel up to 1 day before the end of the current month. Yearly plan: cancel up to 1 month before renewal. After cancelling you keep using Zoloo until the end of your paid period.