Open in the Seller Dashboard of bol the page Analysis → Sales Analysis. There you can choose a period and a reference period yourself. Bol provides in the Sales Analysis guide the definitions of the figures.
Start with two comparable periods
- Compare two equally long, rounded periods, for example two full weeks.
- Look at revenue excluding VAT, the number of orders and the number of units sold. One order can contain multiple units.
- Then, per item, see which products explain the change. Note actions, price changes or out-of-stock periods if they could affect the comparison.
From revenue to profit
For profit you also need the costs, such as purchase, commission and shipping. Use the Zoloo Profit Calculator to include those costs per item. Looking for an explanation about a single product? See Sales Insight per item.
Next step
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Sales Dashboard: Revenue, profit and statistics of your store in one place
Included from the Business plan