What is Zoloo? Full overview of features, costs & benefits 2026

If you're considering selling on bol.com or want to optimise your existing webshop, you’ve probably seen the name Zoloo before. But what exactly is Zoloo and what can you do with it? In this comprehensive guide we cover everything you need to know: from core features and available tools to pricing, benefits and how Zoloo stands out as the most complete solution for bol.com sellers in the Benelux.

What is Zoloo and who is it for?

Zoloo is an all-in-one software platform specially built for sellers on bol.com. The platform offers an extensive suite of tools that help you at every stage of your sales process: from product research and market analysis to listing optimisation, financial insight, logistics management and customer communication. Whether you’re a newcomer looking for your first products, or an experienced entrepreneur handling thousands of orders per month - Zoloo has the right tools for every stage.

The platform is available as a web application, Chrome extension and mobile app, so you can access your data and insights anytime, anywhere. Zoloo is used by thousands of bol.com sellers in the Netherlands and Belgium and has become one of the most popular tools in the bol.com ecosystem.

All Zoloo features in one overview

One of Zoloo’s biggest advantages is that it bundles virtually every tool you need as a bol.com seller into a single platform. Below you’ll find a complete overview of all available features:

Product research and market analysis

The core of successful selling on bol.com starts with finding the right products. Zoloo offers two powerful tools for this: the Product Tracker and the Product Database.

Product Tracker

With the Product Tracker you can follow and analyze any product on bol.com. You get insight into daily sales, price developments, the number of sellers and the competitive position. This helps you determine which products are profitable before adding them to your assortment. You can track multiple products at once and compare them, allowing you to quickly identify the best opportunities.

Product Database

The Product Database gives you access to an extensive database of products on bol.com. With advanced filters you can search by category, price range, number of sellers, estimated revenue and more. This way you quickly find niche markets with low competition and high demand - ideal for both new and experienced sellers.

SEO and keyword optimization on bol.com

Visibility is essential for success on bol.com. If customers can’t find your products via search queries, you miss potential sales. Zoloo offers two specialized tools for keyword optimization.

Keyword Verkenner

The Keyword Explorer lets you discover keywords customers use on bol.com. You see the search volume, related keywords, seasonal trends and competition levels. These insights help you optimise your product titles and descriptions with the keywords that generate the most traffic. You can also use reverse search to see which keywords your products or competitors are found for.

Ranking Checker

The Ranking Checker continuously monitors the positions your products appear in the bol.com search results. You see exactly how you rank for specific keywords and how your position changes over time. This is crucial to measure whether your SEO efforts have an effect and where you can still improve.

Listing optimisation with AI

A good product listing makes the difference between being found or staying invisible. The Listing Generator AI from Zoloo uses artificial intelligence to generate optimised product titles, descriptions and bullet points. The AI analyses the best-performing listings in your category and combines this with relevant keywords from the Keyword Explorer. The result: listings that are well-found and understood by both bol.com algorithms and customers.

Financial insight and profit calculation

As a bol.com seller it is essential to know exactly what you earn. The costs on bol.com are complex: there are commissions per category, shipping fees, return fees, LVB fees and more. Zoloo makes this clear with two financial tools.

Sales Dashboard

The Sales Dashboard gives you a real-time overview of your revenue, profit, orders and margins. You can filter by period, product, category or country (Netherlands and Belgium). The dashboard shows trends and comparisons with previous periods, so you instantly see whether your business is growing. You can also connect multiple bol.com stores and manage everything in one view.

Profit Calculator

The Profit Calculator calculates your net profit per product after deducting all costs: bol.com commission, shipping fees, purchase price, VAT and any LVB fees. This tells you exactly which products are profitable and which you should phase out. You can also run scenarios before adding a new product to your assortment.

Logistics and shipping

Efficient logistics is a key pillar of a successful bol.com business. The LVB Box Size Checker helps you determine the optimal box size for products you ship via Logistics by bol.com (LVB). By choosing the right size you save on shipping costs and avoid unnecessary surcharges. The tool automatically calculates which bol.com box size best fits your product’s dimensions and weight.

Marketing and customer communication

Zoloo offers tools to strengthen your customer relationships and encourage repeat purchases:

E-mail Campaigns

With E-mail Campaigns you can send automated emails to customers after their purchase. Ask for reviews, offer related products or inform customers about new collections. The tool integrates directly with your bol.com orders and provides templates that meet bol.com guidelines.

Customer Support AI

The Customer Support AI helps you answer customer questions faster and more efficiently. The AI reads the question, analyses the context (order, product, return status) and generates an appropriate response. This saves you hours each week, especially when you process many orders.

Administration and invoicing

A often underestimated part of selling on bol.com is the administration. The Automatic Invoicing tool from Zoloo automatically generates invoices for all your orders and sends them to your customers. This not only saves you time, but also ensures you always meet the legal invoicing requirements. The invoices are fully customizable with your own company details and logo.

What does Zoloo cost?

Zoloo offers several subscription plans tailored to the needs of sellers at different growth stages. Below is an overview of the available packages:

Check the current prices and packages on the pricing page for the most up-to-date information.

Benefits of Zoloo compared to separate tools

Many bol.com sellers use multiple separate tools for different tasks: one tool for product research, a spreadsheet for profit calculation, manual invoicing and separate software for email campaigns. This is not only time-consuming, but also leads to fragmented data. The main advantages of Zoloo as an all-in-one platform are:

• Everything in one place - No separate subscriptions or tools that don’t integrate with each other
• Integrated data - Your product research, sales, rankings and finances are linked for deeper insights
• Time savings - Automation of invoicing, emails and customer service saves hours each week
• AI-driven optimisation - Listing Generator AI and Customer Support AI use the latest AI technology
• Scalable - From your first product to thousands of orders: Zoloo grows with your business
• Dutch support - Help in Dutch from a team that knows the bol.com market

How do you get started with Zoloo?

Getting started with Zoloo is easy and requires no technical knowledge. Follow these steps:

1. Create an account - Register via the Zoloo website and try 14 days free.
2. Connect your bol.com account - Link your bol.com sales account through a secure API connection. Zoloo then gains access to your sales and product data
3. Explore the tools - Start with the tool that is most relevant for you. New sellers often begin with the Product Database, while existing sellers go straight to the Sales Dashboard
4. Optimise your listings - Use the Keyword Explorer and Listing Generator AI to improve your product titles and descriptions
5. Monitor and grow - Track your progress via the Sales Dashboard and the Ranking Checker

Who is Zoloo suitable for?

Zoloo is designed for every bol.com seller, regardless of experience or size. Specifically, the platform is ideal for:

• Startende verkopers - Who want to find their first profitable products and lay a strong foundation
• Groeiende verkopers - Who want to expand their assortment and optimise listings for more sales
• Gevestigde verkopers - Who want to automate operations and maximise efficiency
• Dropshippers - Who want to dropship via bol.com and find the right products and suppliers
• Private label-verkopers - Who want to launch their own brand products based on market data and competitor analysis

Frequently asked questions about Zoloo

Is Zoloo free to try?

Yes, Zoloo offers a free 14-day trial so you can test all features before committing to a subscription.

Does Zoloo also work for bol.com Belgium?

Yes, Zoloo supports both the Dutch and Belgian bol.com markets. You can filter your data by country and manage both markets from a single account.

Can I connect multiple bol.com accounts?

Yes, you can link multiple bol.com sales accounts to one Zoloo account, allowing you to manage all your stores from one central dashboard.

How secure is the connection with bol.com?

Zoloo uses the official bol.com Partner API with OAuth authentication. Your login credentials are never stored and the connection is fully encrypted. Zoloo has read-only access to your sales and product data.

Do I need technical knowledge?

No, Zoloo is built to be user-friendly for everyone. The platform features an intuitive interface and provides extensive tutorials and guides in the library to help you get started.

Can I cancel Zoloo month-to-month?

You can cancel a monthly plan up to 1 day before the end of the current month, a yearly plan up to 1 month before renewal. There are no cancellation fees.

Conclusion: why choose Zoloo?

If you’re serious about selling on bol.com, Zoloo is the most complete tool you can use. It combines product research, keyword analysis, listing optimisation, financial insight, logistics, marketing, administration and AI tools in one platform. By bundling everything you not only save on the cost of separate tools, but also gain integrated insights that help you make smarter decisions. Whether you’re just starting out or already an established seller - Zoloo helps you sell more, work more efficiently and grow your business on bol.com.