You made it clear: Sponsored Products in Zoloo was too complicated. Too many rules, too many buttons, too much to figure out yourself. We heard that, and we’ve completely revamped it.
Now you only have to do one thing: turn on Autopilot.
After that Zoloo works for you every night:
- Finding keywords. bol shows your ad for all kinds of search terms. Zoloo checks which of them actually lead to sales.
- Giving winners their own spot. A keyword that sells gets its own bid in an Exact campaign.
- Stopping waste. Keywords that only generate clicks and no sales are blocked by Zoloo.
- Adjusting bids. Zoloo tweaks your bids until your ads meet your target.
You only set two things:
1. Your goal: how much of the price one sale via ads may cost, for example 15%.
2. Maximum per day: the most a product may spend per day in euros.
Both are adjusted per product with a plus- and minus-button, and they’re right there in your overview.
You also see exactly what Autopilot is doing: which step it’s taking now, which keywords it found, what it changed and how your ACoS is developing. Every change can be undone. In the video above you can see in 50 seconds how it works.
Did you use the old rules or the bid optimisation? Those are gone. Your ads keep running, but Zoloo won’t change anything until you turn on Autopilot.
We’re very curious what you think. What works well, what’s missing, what’s still unclear? Let us know below!