Every Tuesday bol.com publishes a list of products that customers are searching for but can’t buy yet. Starting today you’ll find that list in Zoloo, under Product Research → White spots. This week there are well over a million products.
What you can do with it:
• Each product gets a potential score, so you instantly see where the opportunities are
• See per category where the demand lies
• Filter by category, brand, price and potential, or search by title, EAN or brand
• Check whether the product page on bol.com is live, hidden or new
• See if the product was sold before when someone offered it (from the Product Tracker)
• See how often customers search for it per month (from the Keyword Explorer)
• Open a product and go straight to: find a supplier or follow the product
You’ll also encounter White spots in the Product Database, the Product Tracker, the Keyword Explorer and the Niche Explorer.
White spots is still in beta, so let us know what you think. Sales figures and search volume are available from the Business subscription.