An advertising campaign organises ads around an objective and associated settings. In Google Ads, it groups ad groups under shared choices such as budget and locations.[1] It is more than one text or image: the campaign also defines the context for deploying them.
A store may separate a launch from ongoing advertising for established products so budget and evaluation fit each purpose. Define the expected outcome and measurement basis. A clear campaign name alone does not prevent audience overlap or the same sale being credited in several reports.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.