Assisted conversion

An assisted conversion is a conversion whose measured path included an earlier channel interaction that was not the closing interaction.[3] The concept helps describe contributions before the final click. Google's historical Universal Analytics documentation lists an Assisted conversions report; this is historical reporting terminology, not a claim about current GA4 features.[2]

Suppose a shopper discovers a product through an educational campaign and later buys after a search ad. The earlier campaign can be examined as an assisting touchpoint even if a last-click model gives it no credit. Do not add assistance counts as though each represented another unique order.[3] Presence on a measured path does not itself prove the purchase would not have happened without that interaction.[1]