In GA4, bounce rate is the share of sessions that do not qualify as engaged sessions. Under the documented GA4 definition, engagement requires a session lasting longer than ten seconds, a qualifying key event, or multiple page or screen views.[1] A bounce therefore does not simply mean a visit containing only one page. Keep GA4 separate from historical Universal Analytics bounce figures, and do not import a legacy single-page explanation as the GA4 definition.
A product page may answer a shopper's question without another click. When bounce rate looks high, investigate traffic-to-page relevance, instrumentation and the chosen key events before changing the design. Compare sessions under a consistent definition. An event that fires too easily can change reported engagement without actually improving the shopping experience.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.