Conversion rate optimisation investigates and improves a goal-directed journey so suitable visitors do not fail unnecessarily.[2] It seeks demonstrable improvement in a defined conversion goal, not clicks alone.[1]
Start with a concrete barrier such as unexpected costs or unclear fields. Compare outcomes using the same population and conversion definition, checking returns and contribution too. A shorter checkout is not an improvement if it creates incorrect orders.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.