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Image alt text

Also known as: alt-tekst

Image alt text is a short textual description conveying an image's meaning in context, supplied through the HTML alt attribute. It helps explain an image when the visual itself is unavailable or unusable and provides context to search engines.[1]

For a product photograph, describe the relevant visible version or detail rather than inserting a string of keywords. Match the description to the particular image's purpose: a close-up of a fastening conveys different information from a general product photograph. Alt text is not a replacement for accurate product specifications.

Content updated:

Sources

  1. SEO Starter Guide: The Basics | Google Search Central | Documentation | Google for Developers

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