A lawful basis is the legal justification for processing personal data for a particular purpose. The GDPR provides several bases; consent is only one.[1]
Information necessary to fulfil an order may rely on the contract. Advertising other products is not thereby automatically necessary for that contract. Determine and document the appropriate basis for each purpose before introducing another use.[1]
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.