A redirect sends a request for one URL to another address. A permanent move can also strongly signal the preferred URL to search engines.[1]
Send a moved product page to the most appropriate replacement. Sending everything to the homepage does little for someone seeking a specific item. Check that the destination works and does not create an unnecessary chain of further redirects.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.