Selling price is the amount at which a merchant offers or actually sells an item. Distinguish the published offer from the amount paid after applicable discounts. Dutch consumer offers require transparent presentation of VAT and relevant unavoidable charges.[1]
For analysis, specify item price versus total order price and the tax basis used. VAT that is not the merchant's income is not sales revenue for profit calculations. A price per pack also differs from a price per litre or item; compare offers using the same sales unit.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.