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Size guide

A size guide helps a shopper choose a suitable size using size labels, body or product measurements and, where needed, conversions between sizing systems. Converting labels alone does not describe actual fit.[1]

Explain what is measured and in which units: body circumference and garment circumference are different measurements. Use guidance appropriate to the brand and product. For international sizing, retain the original size alongside its local equivalent so the delivered label does not appear unexpectedly incorrect.

Content updated:

Sources

  1. Size Guides and Product Measurements for International Shoppers - Nielsen Norman Group

Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.