An ad placement is the location or context where an ad appears, such as a website, app, video or particular ad unit.[1] It does not automatically mean an ad's ordinal rank in search results. Placements may be selected manually or chosen automatically.
Assess whether the environment fits the product and brand. A placement can generate inexpensive clicks without attracting suitable visitors. Examine context, traffic and outcomes together. Excluding a website is different from lowering a bid for a search position; they address different dimensions of advertising.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.