Display advertising presents visual advertisements on websites, in apps or in other digital ad spaces, such as banners or image ads.[2] This differs from advertising solely through text beside a search query.[2] Google uses placements to describe locations on its Display Network and YouTube where ads can appear.[1]
A store may use display to introduce a product or reach a previous visitor again. Evaluate more than clicks: placement, visibility, audience and campaign purpose affect interpretation. An impression does not establish attentive viewing. Keep served impressions distinct from viewable impressions when the reporting system measures them separately.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.