Automated bidding lets an advertising system set bids using a chosen objective and available signals. Objectives may concern clicks, conversions or conversion value, unlike manually setting keyword or group bids.[1] The objective determines what the system attempts to improve.
Check that measured conversions fit the business goal. Optimising inexpensive signups does not automatically optimise profitable new customers. Review budget, returns and measurement errors alongside reported results. Automated bidding also does not mean separate software displaying advertising insights can or may execute campaign changes.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.