Manual bidding means the advertiser sets bid amounts, such as maximum click bids for groups or keywords. Automated bidding instead lets the advertising system set bids under a chosen strategy.[1] Manual control does not make every click price equal to the entered amount or control all auction factors.
It can suit a bounded test with explicit price limits, but requires ongoing assessment of traffic and outcomes. Check active adjustments and whether the setup remains genuinely manual. Compare strategies on consistent measurement; direct control does not automatically guarantee a better financial result.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.