A bid adjustment changes a base bid by a percentage for a context such as location or device. It changes bidding on individual opportunities rather than the average daily budget itself.[1] Support depends on strategy and campaign type.
Use sufficiently comparable evidence before valuing a context higher. A device may show fewer immediate purchases because customers finish elsewhere. Check other settings affecting the same bids. An adjustment is not a budget increase and does not change the product's selling price.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.