Cart abandonment means a cart containing added items does not lead to purchase within the chosen observation window.[2] It can happen before checkout, making it broader than checkout abandonment.[1]
Define cart identity, visitor linkage and later purchases. Dividing non-purchasing carts by started carts produces a different rate from a visitor-based method. A saved cart may also be used deliberately for comparison.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.