Checkout abandonment concerns an initiated checkout that does not result in purchase within the selected observation window.[2] Unlike broader cart abandonment, it requires the shopper to have started checking out.[1]
For a percentage, divide unfinished started checkouts by all started checkouts in the same defined cohort and window, multiplied by one hundred. Specify linkage and allowance for later purchases. Missing purchase instrumentation can otherwise falsely suggest abandonment.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.