Checkout is the process of completing an order through the necessary delivery and payment steps. Beginning checkout is not yet a successful purchase.[1]
Investigate errors by step rather than examining final revenue alone. A shopper may leave because a delivery option is unavailable or payment fails. Reconcile measurement with order records before treating a browser event as definitive purchase evidence.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.