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Client-side tracking

Client-side tracking runs measurement code in the visitor's browser or app. It can record and transmit interactions, so execution depends partly on the device and client environment.[1]

Check that a purchase event is sent once at the correct stage. Reopening a confirmation page should not silently suggest additional revenue. Compare measurement with orders without assuming missing measurements mean missing sales.

Content updated:

Sources

  1. Server-side tagging | Google Tag Manager - Server-side | Google for Developers

Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.