Server-side tracking processes or transmits measurement data in a server environment rather than running all measurement logic directly in the browser. The original interaction can still begin in a browser.[1]
Specify what the server receives and where data goes next. Server routing does not automatically anonymise information or remove privacy obligations. Check duplicate processing when the same purchase arrives through several routes.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.