Direct-to-consumer

Direct-to-consumer (D2C) means a producer or brand owner selling to the final consumer without a reseller in between. It is a particular B2C route. A brand can use its own webshop while outsourcing manufacturing or logistics; the defining feature is the direct commercial relationship, not doing every operational task internally.[1]

A bottle brand using D2C can control its assortment, presentation and customer contact. It also takes on customer-acquisition, delivery and service costs. Compare the remaining contribution after those activities rather than simply comparing retail and wholesale prices. A business can operate a direct channel alongside sales through independent retailers.