Email marketing uses email to support products, services or customer relationships, for example through a newsletter or targeted offer. A message's purpose and content determine its promotional character, not simply its label. Dutch government guidance on advertising identifies requirements including recognisable senders and an easy, free way to unsubscribe.[1]
For a store, first decide which audience needs which relevant information. Product-maintenance guidance after a purchase serves a different purpose from a general discount campaign. Separate promotional campaigns from necessary order communications and assess applicable permission rules for each stream. A larger list or higher sending frequency does not establish quality when messages do not match recipients' expectations.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.