With an email campaign, Zoloo automatically sends emails to customers who order from you on bol.com. You decide which products the campaign covers, when an email goes out and what it looks like. For example, you can ask customers for a review or send tips after delivery.
Once a campaign is on, it runs by itself for every new order that matches it.
Before you start
- Your bol.com shop is connected to Zoloo. Campaigns react to the orders Zoloo retrieves from your shop. See How to add and sync your bol.com account with Zoloo.
- If you work in a team account, you need permission to edit campaigns.
How to create a campaign
- In the menu on the left, click Email campaigns, then click New campaign at the top right.
- Step 1, Campaign details: enter a name, optionally a label, and the sender. The sender is the name customers see in their inbox. Labels are only for you; customers never see them.
- Step 2, Products: choose the products the campaign applies to. Or choose Send for every order: the campaign then covers your whole assortment, including products you add later, and you can exclude individual products.
- Step 3, Sending rules: for each sending rule, choose a trigger and a delay and add an email. Read how this works in How do triggers work in email campaigns?
- Step 4, Overview: check everything and click Start campaign. You see the message The email campaign is active!
Good to know
- A campaign can have at most 8 sending rules.
- You can only start once at least one sending rule is active. For that, the sending rule needs a trigger and at least one email.
- Send yourself a test email first: How do I send a test email?
- The figures in your campaign overview are updated every 30 minutes.