A trigger decides when an email from your campaign goes out. When something happens to an order that matches the trigger, Zoloo schedules the email for that customer.
Where do you set this?
You set triggers in step 3 of a campaign, Sending rules. Each sending rule has a trigger, a delay, optionally a fixed time and an email. Click Add sending rule to add another one. You can change everything later.
The triggers
- Order: a customer orders an item.
- Shipment: bol.com starts the shipment.
- Delivery: the latest delivery date bol.com gives for the order. If you choose Immediately or a delay in days without a fixed time, Zoloo counts from that date. If you choose Same day or set a fixed time under Time, Zoloo counts from the day the order was shipped.
- Return requested: the customer requests a return.
- Return processed: a return has been processed.
Delay and send time
Under Delay you choose how long Zoloo waits after the trigger:
- Immediately: the email goes out right after the trigger. With the Delivery trigger it goes out on the latest delivery date.
- Same day: the email goes out on the day of the trigger, at the time you choose under Time. The default is 22:00. If that time has already passed, the email goes out the next day at that time. With the Delivery trigger, the day of the trigger is the day the order was shipped, not the delivery date.
- 1 day to 7 days: the email goes out that many days after the trigger.
- Custom delay: enter a number of days yourself, up to 365 days.
With a delay of one or more days, you can tick the box under Time and pick a time. The email then goes out on the last day of the delay at that time. Without the tick, it goes out exactly that many days after the trigger. With the Delivery trigger, a delay with the tick counts from the day the order was shipped, and without the tick from the latest delivery date.
Dutch and French email
Each sending rule has an email for Dutch (NL) and one for French (FR). Customers whose language is French get the FR email; all other customers get the NL email. For FR you can also choose Auto translate or No email.
When does an email not go out?
- The campaign or the sending rule is not active. Emails that were already scheduled are then no longer sent.
- There is no email with a subject for the customer's language, for example because you chose No email for FR.
- Send on return? is off and the customer has requested a return.
- The return was already processed before an email with the Shipment or Delivery trigger goes out.
Want to see your email first? Read How do I send a test email?