Questions about selling on bol.com
From your Zoloo account to product research, profit and logistics: find a direct answer and continue to the relevant detailed guides.
183 of 183 questions
Account and subscription
How do I connect my bol.com store to Zoloo?
Create Retailer API credentials in bol settings and enter them only in Zoloo Store Settings. Do not connect a store by sharing credentials in a public question, chat, or spreadsheet.
Keep the Client ID and Client Secret private; never include them in public content or analytics.
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When does billing start after my trial?
For a first subscription, your plan is first charged 14 days after trial activation. Subsequent charges follow your selected monthly or annual billing interval.
Eligibility and the charge timing can vary with the current offer and subscription history.
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Can I get another free trial?
If your previous subscription ended less than 90 days ago, the current guide says you do not receive another trial. If it ended more than 90 days ago, you can start with 14 days free again; direct deals can exclude a trial.
Returning customers and direct offers can have different terms.
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Which Zoloo plan fits my tasks?
Choose a plan by the work you need to do, such as product research, store management, or higher limits and AI support. Compare the current plans and limits before choosing.
Prices, promotions, and plan entitlements can change; use the current pricing page as the authority.
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How do I cancel my subscription?
Open your account subscription settings and choose Cancel, then complete the requested steps. Afterwards, check the confirmation and the current end date of your access.
Menu wording can change; follow the current account page if it differs from the guide.
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What is the cancellation deadline for a monthly or annual plan?
Under the current business subscription terms, cancel a monthly plan at least one day before the current month ends and an annual plan at least one month before renewal. Check the renewal date in your account and keep the cancellation confirmation.
Cancellation deadlines are contract-sensitive; the current subscription terms and account view are authoritative.
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What data is kept if I return later?
After cancellation, API-linked data may be removed while tracked products may still be available if you return. Do not assume that all data will remain available indefinitely or in full.
Retention and reactivation are subject to the current product and privacy terms.
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How do I change my password?
Sign in, open Account Information, and use the option to change your password. Choose a strong, unique password that you do not reuse elsewhere.
This answer does not cover password recovery or multi-factor authentication; use the current account support for those.
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Why is my old payment method still displayed?
Change the payment method in your subscription settings and complete the confirmation steps. The old method may remain visible until a later payment is processed.
A displayed payment method is never a reason to share bank details through public channels.
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Can I download my Zoloo invoices after cancellation?
Open Account Information and Invoices to view or download available Zoloo invoices. Under the current guide, former customers may still be able to sign in and retrieve invoices.
No unlimited retention period is promised; download important documents in time.
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Why can I not edit email campaigns in a team account?
Editing campaigns in a team account requires permission. Ask the account owner to check your access if you cannot change a campaign or email; connecting a store alone does not grant editing rights.
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Why does Customer Questions AI ask for a subscription when I am logged in?
Signing in and having access to Customer Questions AI are separate requirements. The guide requires an active subscription or running trial in addition to the Chrome extension and a signed-in Zoloo account.
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Understanding and checking data
Are Product Tracker sales measurements or estimates?
Product Tracker sales are predicted estimates based on historical and marketplace data, not measured competitor transactions. Use them as a research signal alongside other checks.
Do not treat an estimate as an exact sales count or proof of revenue.
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How often are Product Tracker figures updated?
The current guide describes a new Product Tracker prediction daily from the collected signals. That is the documented refresh cadence, not a guarantee that every data point is immediately available or current.
Check the current product documentation when timing matters to your decision.
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Why do sales estimates differ between tools?
Tools can show different sales estimates because they use different data sources and model weightings. Compare patterns first and validate an opportunity with your own research.
This guidance does not establish an independent accuracy comparison.
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What does no data mean in Product Research?
No data in Product Research means there is no available tracker data for that product. It does not mean the product has zero sales.
Add the product to tracking if you want to build future estimates.
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How does the new tracker differ from stock counting?
The newer tracking model uses several signals, such as price, reviews, and category positions, rather than stock differences alone. It is therefore a predictive model, not a physical stock count.
Do not describe the model with unverified accuracy percentages.
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Why does the Chrome extension show no revenue data?
If the Chrome extension shows no revenue data, the product may need to be added to Product Tracker before estimates become available. No data is not zero sales.
The time needed to build data can vary with the current tracker behavior; do not treat it as a fixed promise.
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Why is revenue on the last day of the month after connecting?
On a first connection, historic orders are not loaded as daily order history, so current-month revenue can appear as a month-end summary. New orders continue to synchronize after the connection.
Do not read that first monthly summary as a reconstruction of daily historic orders.
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Why does Zoloo not import all my old orders?
Old orders are not fully imported on the first connection so actions intended for new orders are not applied to historic customers. New orders synchronize from the connection onward.
Historic invoice data and historic orders are different data streams.
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How many reviews does Review Analyser use?
Review Analyser uses up to the 100 most recent reviews and calculates the displayed average from that selection. It is not necessarily the lifetime bol review average.
Use the analysis as a summary of a recent sample.
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How do I inspect the transactions behind my dashboard?
Choose the dashboard period, then view transactions in Zoloo or export them as an XLSX file. This lets you inspect the amounts behind the dashboard.
The transaction export is an XLSX file and is separate from the CSV importer for product costs.
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Why can the order count differ from the number of products sold?
Orders counts orders, while Products reports the number of products sold. These are different units: do not treat a product count as an order count, and keep the dashboard period consistent when comparing them.
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When does a return count in the dashboard KPI?
According to the KPI guide, a return counts once you have processed it. A requested return is therefore not automatically the same as a processed refund in the dashboard figures.
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How is the return percentage calculated?
The return percentage is the number of products returned divided by the number of products sold, multiplied by one hundred. Its denominator is products, not orders; also check the selected period and store.
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Why can revenue differ from the original order amounts?
The revenue KPI includes corrections processed by bol.com and excludes VAT. Do not reconcile it only against original order amounts: inspect the transactions and relevant bol settlement to explain the difference.
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How do I check which bol invoices have been synchronized?
In the Dashboard, open Costs by category and follow the link showing which invoices have been synchronized. Check that processed invoice scope before investigating a missing or changed cost item.
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Products and search demand
How do I find unmet demand with White spots?
White spots helps you find products that shoppers search for on bol but that do not appear to be immediately available. Open a result and research demand, competition, and margin before buying stock.
A White spot is a research signal, not a guarantee of demand or profit.
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How do I narrow White spots to relevant products?
Narrow White spots with category, brand-status, potential, and price filters, or search by product or term. Use the remaining results as a shortlist for further research.
A potential score does not replace commercial, legal, or margin checks.
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How do I check whether a White spot was offered before?
Use the Previously sold filter, then inspect the available bol or Google Shopping links in the product detail. Previous availability does not by itself show profitable sales.
Always check the current market and offer yourself.
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Why is a White spot detail or weekly filter locked?
A locked White spots detail or weekly insight can relate to your plan limits, access rights, or available history. Check the limits and status shown in your own account.
Do not assume a fixed reset date or limit beyond the current plan information.
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What if the first White spots list is not available yet?
Wait until the first import is complete and follow the time or status shown by White spots in the app. Then refresh or reopen the list.
There is no fixed universal import time to rely on.
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How do I research search volume for a product idea?
Enter a relevant product term in Keyword Explorer and choose the last year or a specific period. Use the result to research search interest, not to predict sales.
Search volume is different from units sold or revenue.
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What is the difference between average and total search volume?
Average search volume shows the average per month, while total search volume adds all searches in the selected period. Always read both with the selected date range.
Compare totals only when the periods and countries are comparable.
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How do I find related keywords?
The related-keyword list shows terms with volume for the same selected period. Open relevant terms to research them individually.
Related terms are suggestions; check that they fit your product and intent.
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How do I identify seasonal demand before buying stock?
Use the seasonality chart and trend explanation to identify recurring search-volume patterns before planning stock. Combine them with current demand, lead time, and financial risk.
Historic seasonal patterns do not guarantee future demand.
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How do I compare search demand in the Netherlands and Belgium?
Use the regional comparison and heatmap in Keyword Explorer to compare search demand in the Netherlands and Belgium. This is about search interest, not your realized sales by country.
Use the dashboard for actual store sales by country.
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Which research steps can I open from a White spot?
From the product detail you can look for a supplier, track the product, investigate it as a niche or open its term in Keyword Explorer. Choose the next step that addresses your remaining uncertainty instead of immediately buying stock.
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How do I check a White spot outside Zoloo?
Open the bol.com or Google Shopping link in the detail to inspect the offer yourself. Combine that check with current product information; a potential score alone does not prove that you can sell the product profitably.
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Where do I check my remaining White spots export allowance?
The bar above the results shows your plan limits and, where applicable, when a monthly allowance becomes available again. Check that current bar before planning an export; search-result limits and export-row allowances are separate limits.
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What should I do when a White spots search does not load?
Use the retry button first. If the search still fails, note what you searched for and contact Zoloo support; distinguish a loading error from the separate message that the first import is not ready yet.
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What does Zoloo AI analyse in Keyword Explorer?
Zoloo AI provides a written explanation of the displayed search-volume chart and trends. Read that explanation alongside the selected period and underlying figures; it is not a measurement of your store transactions or a guarantee of future sales.
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Which URL can I enter in Review Analyser?
Use the URL of one specific bol.com product. The guide requires specific product URLs; check the URL again when analysis does not appear instead of using a general search or store page.
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What should I do when Review Analyser shows reviews but no analysis?
Try analysing the reviews again when they are already visible. If that does not help, reload the page and check the product URL; missing analysis does not mean that the review sample is empty or positive.
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What is the difference between new this week and a score change?
New this week concerns results appearing as new in the weekly insights, while a score change concerns changed potential for a result. Both belong to weekly insights, whose availability depends on your plan and available history.
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How do I add a bol.com product to Product Tracker from Chrome?
Zoloo Buddy lets you add a product directly from bol.com to Product Tracker and choose a folder. Keep the resulting measurements separate from your own store transactions: the extension uses tracker data.
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Profit and costs
Which costs should I include in product margin?
Include purchase cost plus items such as commission, shipping or LVB, returns, advertising, and relevant overhead in product margin. Revenue alone is not profit.
Category-specific bol fees can change; check the current official rates.
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Should I compare revenue and profit including or excluding VAT?
The dashboard describes revenue, costs, and profit as excluding VAT, with a separate KPI for revenue including VAT. Compare figures only when they use the same VAT basis.
This is not individual tax advice; align your bookkeeping with a qualified adviser where needed.
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Is the profit KPI my net profit?
The profit KPI is revenue minus costs excluding VAT and is described as gross profit. Do not automatically treat it as net profit, after-tax income, or complete accounting profit.
Reconcile dashboard figures with your own bookkeeping for financial reporting.
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What does the dashboard compare KPI changes against?
A KPI change is compared with the immediately preceding period of the same length. The selected store and country also determine the figures shown.
Always check the date range and selected scope before drawing conclusions.
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Why are purchase costs not reversed on returns?
According to the dashboard guidance, manually entered product costs are not reversed on a return because actual additional return costs cannot be determined. Dashboard treatment can therefore differ from inventory or accounting treatment.
Use this limitation when reconciling return margins.
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How do I update cost prices for many products at once?
Export your products, update cost fields in a spreadsheet, save the file as UTF-8 CSV, and import it back. Check the result before using the new costs for decisions.
This is a CSV flow for product costs, not the XLSX export of dashboard transactions; product name and fulfillment method are not editable through this import.
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What happens to unknown or omitted EANs in a cost import?
The cost import matches rows by EAN. Omitted products remain unchanged, while unknown EANs are reported and valid rows can still be processed.
Review errors and partial processing before importing again.
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Can I change LVB shipping costs and package size through CSV?
No. Changes to LVB shipping costs or package size from a cost CSV are not applied. Check the current product and LVB settings for those fields.
Not every field you can export is editable through the same import flow.
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Where can I compare revenue and profit by product?
In Product performance, you can compare revenue, profit, and sales counts for individual products. Use transaction detail when you need to trace a difference further.
The source does not fully document filters or attribution.
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Where can I see which costs come from bol versus Zoloo?
Costs by category separates costs supplied by bol, such as commission and shipping labels, from product costs held in Zoloo. This shows where a cost category comes from.
Reconcile discrepancies with invoice and transaction detail.
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How do I enter a Belgium shipping surcharge in my cost list?
The exported product-cost list includes a separate Belgium shipping surcharge column. Enter the applicable surcharge and check the import result; this cost input is separate from the dashboard comparison of Dutch and Belgian sales.
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Where do I bulk-update pick-and-pack and packaging costs?
The cost CSV has separate columns for pick-and-pack and packaging costs. Update the relevant fields per EAN and check the imported costs; this import does not change product names or the fulfillment method.
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How do I export dashboard transactions on my phone?
On your phone, Export transactions is a separate button at the top of the Dashboard. Select the period you want to inspect first; the download is an Excel file, not the CSV used to update product costs.
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Where do I see which products sold during the selected period?
In the Dashboard, open Products sold in this period. It concerns products sold in the selected date range, not every product in your assortment or every product you are researching.
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Advertising and metrics
How am I charged for Sponsored Products?
For Sponsored Products, you pay per click rather than per impression, and you choose the products and bids. The actual click price can vary by auction.
No fixed CPC is promised.
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What is a good ACoS for my margin?
A useful ACoS depends on your own break-even margin, product costs, and commission; there is no universal good percentage. Compare campaign ACoS with the product’s current margin.
Missing or stale costs make a break-even assessment unreliable.
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What do campaign health labels mean?
Campaign health labels compare actual ACoS with the campaign break-even point to flag profitable, tight, or loss-making performance. Use them to prioritize work, not as a guaranteed result.
Example figures are not a universal benchmark.
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Is the winning bid the exact price I will pay per click?
No. The winning bid is an upper bound on what you can pay per click, not a pre-set exact click price.
The auction and current conditions determine what a click ultimately costs.
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How do I estimate keyword profitability before spending on ads?
Choose a product in the calculator, check the costs and commission used, and enter an expected conversion rate to assess bids. Use the result as a scenario, not a predicted outcome.
Expected conversion is an assumption that should be tested against real campaign data.
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How do I find keywords that get clicks without sales?
The advertising workspace can show keywords with clicks and spend but no sales so that you can investigate them. First check the relevant attribution period before excluding a term or changing a bid.
The tool provides insight; do not change campaigns from an incomplete measurement period.
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Does Zoloo automatically change my advertising bids?
No. The current public description positions the advertising workspace as insight and does not automatically change campaigns or bids. Campaign actions remain a manual decision.
Do not describe automatic bid management as available unless current product documentation confirms it.
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Can I compare Branded Shelves with the same attribution window?
Compare Branded Shelves only with reporting that uses the same attribution window. Impressions, clicks, costs, and revenue are meaningful within the same window.
Reported revenue does not prove incremental sales.
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Why is an advertising metric shown as a dash?
A dash next to an advertising metric means the value is unknown or unavailable, not zero. Preserve that uncertainty in further analysis.
Do not replace missing values with zero in cards, exports, or analysis.
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What listing conditions should I check before advertising?
Before advertising, check that your listing is clear and complete, your price is competitive, and your buy-box position is in order. This helps avoid paying only for traffic that cannot convert.
These checks do not guarantee a profitable campaign.
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Sourcing, import and quality
Where can I look for suppliers for a bol product?
Look for suppliers through Dutch or European wholesalers and, where appropriate, manufacturers outside Europe through services such as Alibaba. Compare several options before ordering.
A discovery source or platform is not a supplier endorsement; perform your own due diligence.
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Why should I order a sample first?
Order a sample first so you can assess quality, packaging, and lead time before buying inventory. Compare what you receive with your product specification.
A sample does not prove that an entire production batch will have the same quality.
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How do I screen an Alibaba supplier?
Compare Alibaba suppliers, review available verification information, and request samples; use available buyer protection where appropriate. Base your choice on verifiable communication, documents, and product assessment.
Platform badges or protection are not guarantees of safety, quality, or delivery.
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What does MOQ mean for my first order?
MOQ is the minimum order quantity a supplier sets for a product. Ask for the current MOQ, test options, and terms before committing to your first order.
MOQs vary by supplier and product; do not treat indicative quantities as fixed requirements.
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Why should I document specifications before production?
Before production, document materials, dimensions, color, packaging, and finish in writing so supplier and buyer share the same baseline. Use the specification for sample and quality checks too.
A specification does not replace product-safety or conformity assessment.
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How do I check quality before my bulk shipment leaves?
Where appropriate, arrange an independent pre-shipment inspection and request production photos or video against your specification. Define what is checked and what happens with deviations before the order.
Inspection cost, scope, and outcome vary by engagement and are not a quality guarantee.
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How do I choose express, air, sea or rail shipping?
Choose express, air, sea, or rail by weighing urgency, shipment size, cost, risk, and required documentation. For complex imports, obtain a current quote or advice from a freight forwarder.
Transit times and rates are estimates, not delivery promises.
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What should I agree with my supplier about DAP or DDP?
Agree with your supplier in writing on the applicable Incoterm and who carries transport, risk, customs, and cost. DAP and DDP have different responsibilities that you should understand before shipping.
You need qualified trade or customs advice for the precise obligations in your situation.
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How do I calculate landed cost before setting my selling price?
Calculate landed cost with at least unit purchase price, transport, import duties, and possible testing costs before assessing selling price and margin. Then include marketplace commission and other selling costs.
VAT, duties, and treatment vary by product and situation; seek current professional advice.
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What should I check before manufacturing a private-label batch?
Before a private-label batch, check a proof or mock-up, the product specification, minimum quantities, production plan, and brand strategy. Assess applicable product and trademark obligations separately from the commercial plan.
Lead times, MOQs, and registration steps are not universal and require current confirmation.
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Why does the HS code matter before I calculate import costs?
The product type and its commodity classification help determine which import rules and duties may apply. Confirm the classification with your forwarder or a customs specialist before including a duty rate in your cost calculation.
Amounts and VAT examples in a general blog are not current tariff advice for every product.
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Why is paying outside the Alibaba platform risky?
The sourcing guide warns against direct payments outside the platform because you cannot rely on the same platform protection. Check the payment route and the terms covering your actual order before transferring money.
Trade Assurance is not an unconditional guarantee: check current coverage and evidence requirements with Alibaba.
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What is the difference between a manufacturer and a trading company on Alibaba?
A manufacturer produces goods itself, while a trading company resells products from manufacturers. This can affect minimum quantities, price and control over modifications, so compare the company profile and the actual quotation.
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How do I compare supplier quotes beyond the unit price?
For the same product specification, compare quantities, payment terms, delivery and any branding or packaging changes. A lower unit price is not a better deal if important costs or responsibilities are still missing.
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What should I include in my first supplier quotation request?
Describe the product, desired quantities and specifications, any private-label changes and your expected delivery time. This helps suppliers respond to the same requirements so that you can compare their offers consistently.
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Which payment terms should I agree before placing a larger order?
Agree the deposit, final-payment milestone and delivery and quality conditions before ordering. Record them for the actual order and check payment protection; an example payment split in a guide is not a mandatory standard.
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How can a freight forwarder help with my first import shipment?
A freight forwarder can help handle logistics and customs clearance. Agree which tasks, costs and responsibilities are included; do not assume that every quotation covers all import costs.
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Administration, rules and brands
Do I need a KvK or KBO registration to sell on bol?
The guide describes bol as requesting business-registration and VAT details for a seller account, with KvK in the Netherlands and KBO in Belgium. Check current eligibility requirements directly with bol before starting.
This is general information, not personal legal or tax advice.
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Who issues the VAT invoice to my customer?
As the seller, you issue the invoice to your customer and set up invoicing for correct VAT information where needed. Check which process fits your customers and sales flow.
This does not establish that every Zoloo plan or scenario handles invoicing automatically.
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When should I investigate cross-border EU VAT and OSS?
Investigate VAT and OSS obligations when you sell cross-border to EU consumers or hold stock in other countries. Use current official tax information for the rules that apply to your situation.
Thresholds, exceptions, and storage locations can change the outcome; this is not tax advice.
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Which records should I keep for bookkeeping?
Keep records such as sales invoices, purchase receipts, and bol payout specifications for your bookkeeping. Organize them so you can support returns and annual accounts.
Legal retention periods vary by country and situation; consult an accountant or adviser if needed.
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Does every product need CE marking?
No. CE marking applies only to products covered by specific European legislation. First determine which rules apply to your product.
This is not product-specific legal advice; check official sources or a qualified expert.
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Which documents should I request for CE checks?
For a CE check, request items such as the EU declaration of conformity, relevant test reports, and technical documentation. Assess whether they match the exact product and applicable rules.
The presence of documents does not by itself prove conformity.
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What should I do if I suspect a fake CE marking?
If you suspect a fake CE marking, stop selling, retain supplier documentation, and seek appropriate testing or expert assessment. Contact the relevant market-surveillance authority or legal adviser where needed.
This is a safety and compliance issue, not something to decide from a logo’s appearance alone.
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When should I reassess conformity documentation?
Reassess conformity documentation when the product changes or when applicable law or standards change. Check which documents and tests need to be updated for that change.
The exact obligations depend on the product legislation.
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How does BOIP registration differ from registration with bol?
A BOIP registration is legal trademark registration, while registration with bol is a separate platform process. Assess both routes separately before relying on trademark rights or platform control.
Fees, scope, and legal effect require current confirmation from official sources or a specialist.
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What EAN should I arrange before listing?
Arrange a valid EAN before listing each product for which bol requires one. Check the current bol and GS1 requirements for your product category.
Possible exceptions and exact source requirements are not fully covered here.
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What is the difference between a word mark and a figurative mark with words?
A word mark protects the name as text, rather than a specific font, colour or layout. A figurative mark with words protects the registered combination of words and visual presentation, such as a logo. The scope of protection depends on the registration, the selected goods and services classes and the territory; ask a trademark specialist which filing fits if in doubt.
This is general information, not legal advice or a registration guarantee. Check current BOIP guidance.
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Why must I choose product classes when registering a trademark?
The application asks which products or services the trademark should cover. That choice is part of the filing’s scope; registration for one product group does not automatically establish protection for every other use.
Check current classification and scope with BOIP or a trademark specialist; historical guide fees may be outdated.
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Can I freely use another private-label seller’s brand name?
Being able to source a similar product does not itself give permission to use someone else’s brand name or listing. Check the rights involved and applicable bol rules before listing an offer or reusing product text.
This is not a blanket legal ruling on every authorized resale; seek advice on a specific rights issue.
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Where do I check whether a proposed brand name is registered?
Use the trademark register linked from the guide and investigate the relevant name and product classes. An initial search is a check, not a definitive finding that the name is safe to use or register.
When in doubt, investigate similar marks and obtain professional advice.
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Listings, AI and variants
What elements make a good product listing?
A useful product listing combines a clear title, images that show the product, and an understandable description. Make sure all parts are accurate and support one another.
Fixed length or image-count tips are editorial guidance, not confirmed current bol rules.
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How do I write a readable title with relevant keywords?
Use relevant keywords naturally in a readable title and avoid needless repetition. The title should first make clear what the product is.
Check current platform requirements in seller documentation rather than treating a general character limit as a fixed rule.
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Which product photos help customers understand the product?
Use photos that clearly show the product in context, from several angles, and with relevant features or accessories. Images must always match the actual product.
Also follow bol’s current image rules.
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How do I structure a persuasive product description?
Build a product description around the customer problem, relevant benefits, and clear, verifiable product information. A structure such as AIDA or PAS can help, but it does not replace factual accuracy.
A copywriting formula does not prove a conversion increase.
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What input does Listing Generator need?
For Listing Generator, provide product name, brand name, and keywords; audience, tone, language, and notes can be additional inputs. Review all generated content before use.
AI text can miss facts, claims, or platform rules and still needs editorial review.
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How do I improve one part of a generated listing?
Regenerate an individual section, or select text and state exactly what you want changed with Improve. Then check content, claims, and readability before using the version.
A new AI variant is not automatically more accurate or effective.
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Does link product automatically publish my AI listing to bol?
No. Link product is for organization and does not automatically publish an AI listing to bol. Review the text, copy the title and description, and place them in bol yourself.
AI output remains a draft that you must review, copy, and send or publish yourself.
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Can Listing Generator write in English or French?
Yes. The current guide lists Dutch, English, and French among Listing Generator languages. Choose the language you need and always review the result for facts and platform rules.
Generation support in a language does not prove equal editorial coverage or compliance.
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How do I extract keywords from an existing product listing?
Paste the URL of one specific bol product into Keyword Extractor; category and search-results pages are not supported. Assess discovered words for relevance before reusing them.
Do not copy competitor text or assume relevance just because a word was found.
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How do I create a product family with variants?
Link variants that belong to the same product group, share the same brand or creator, and have a clear distinguishing attribute. Check attributes and their spelling before linking the product family.
Visibility and processing follow the current bol workflow and are not a fixed timing guarantee.
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When should I use Ask Me Anything rather than Listing Generator?
Ask Me Anything is for questions and ideas about your bol.com business, such as exploring a business name. Use Listing Generator for the structured listing workflow with product name, brand and keywords, and verify factual AI statements in both tools.
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Can I ask follow-up questions in the same Ask Me Anything conversation?
Yes. The guide says earlier messages in the same chat are used as context, allowing follow-up questions. That does not establish that every new chat inherits the same context or permanent preferences.
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How do I make an Ask Me Anything question more useful?
Describe the product, problem and desired result as specifically as possible. Include only necessary context and verify important facts yourself; the guide warns that AI answers can contain errors.
Do not share API secrets or unnecessary personal data when asking a general business question.
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Why is a selected variant missing from the product detail page?
An item without a distinguishing characteristic is not shown as a variant. Also check consistent spelling: free-text characteristics are case-sensitive, so apparently identical values may still differ.
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Why does only one variant with the same colour and size appear?
The guide says only one item is shown when two or more have exactly the same colour and size. Check duplicate characteristics and correct the selection rather than repeatedly linking identical variants.
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Ranking and visibility
How do I start tracking my search ranking?
Add a product and relevant search terms to Ranking Checker to begin collecting position data. New tracking does not create historic rank measurements from before it was added.
Start with terms you genuinely want to follow and interpret the data in its search context.
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How often does Ranking Checker check my position?
The Ranking Checker guide describes an initial measurement followed by checks every 24 hours. Treat that frequency as documented behavior, not as an uptime or deadline guarantee.
Check the current guide if timing is essential to a decision.
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Why does my own bol search position differ from the checker?
Your own bol search position can differ because of cookies, prior searches, and changing results. A single manual search is therefore not a controlled ranking measurement.
Compare positions with the same query, country, and measurement context.
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What does position 300+ mean?
Position 300+ means the product was not found within the first ten bol search pages. It is not an exact position of 301.
Search results can change between measurement times.
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Why has a tracked keyword been paused?
A tracked keyword can be paused after the product is repeatedly not found in the first search result pages. Check keyword relevance and listing availability before resuming it.
Use the current guide for the precise pause threshold.
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How do I identify sponsored positions in the ranking chart?
A euro symbol in the ranking chart marks a measured sponsored appearance. That is different from an organic position.
Do not treat one marked measurement point as complete evidence of all ad placements.
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How do I compare my ranking in the Netherlands and Belgium?
Ranking Checker tracks the Netherlands and Belgium separately because a product can have a different position in each country. Compare the countries side by side instead of combining them into one rank.
Keep the query and measurement period the same for a meaningful comparison.
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How do I annotate a price or listing change against ranking?
Add notes to the ranking chart when you change something such as price, title, or competition. Use the timeline later to investigate possible associations.
A before-and-after association does not prove causation.
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How do I investigate why my product is not selling?
First investigate relevant keywords, product copy, images, competition, and any advertising activity. Also include demand, availability, and unit economics before assigning a cause.
This checklist is not a complete diagnosis or a guarantee that sales will recover.
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What should I do after a Listing Hijacker Alert?
After a Listing Hijacker Alert, first check whether the other offer is still present. Take action through the current bol process only if there is an actual relevant rights infringement.
An alert indicates another seller, not proven infringement or an automatic takedown.
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How many keywords can I track per product in Ranking Checker?
The current guide specifies a maximum of ten keywords per product. Choose terms relevant to the product and your research; tracking more variants is not the same as collecting more reliable sales information.
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Which period does the search volume beside a ranking keyword use?
Ranking Checker uses average monthly search volume over the past year. Do not directly compare it with total search volume for a shorter selected period in Keyword Explorer.
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Why can my ranking chart be empty immediately after adding a product?
The guide warns that chart data can take time to appear. Allow the initial measurement to occur and check the product and search terms; an empty initial view is not automatically rank zero.
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Logistics, LVB and apps
Should I choose LVB or ship orders myself?
LVB handles storage, shipping, and returns, while self-fulfillment gives more control but also more operational work. Choose based on current product size, volumes, costs, and service obligations.
There is no universally best option for every product or business.
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How can I keep delivering when LVB has long waiting times?
When LVB has long waiting times, investigate current alternatives such as a fulfillment partner or self-shipping, depending on your capacity. Then check the current bol terms for the route you choose.
Available logistics options and service terms can change.
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Which labels and documents should I prepare for an LVB shipment?
For an LVB shipment, prepare a packing list, BSKU labels on products, and visible shipment labels for each package or pallet. Download or check the requirements for the current shipment.
Check current label rules and any fees directly with bol before shipping.
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How do I check whether LVB charged too high a size tariff?
Set the correct LVB tariff group for the product so Box Size Checker can compare expected shipping costs with what bol charged. A difference helps you investigate a possible cost discrepancy.
The checker does not measure physical packaging or submit a claim.
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What does Unknown mean in Box Size Checker?
Unknown means an order could not be checked, for example because of multiple units, missing product or tariff data, or a cost pattern that matches no group. It does not prove the charge is correct or too high.
Complete missing data and inspect the order line before drawing a conclusion.
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Does Zoloo submit an LVB refund claim for me?
No. Download the order-level rows from Box Size Checker and use them yourself to raise a discrepancy with bol. Zoloo does not submit an LVB refund claim for you.
A displayed claimable amount is an indication, not an approved refund.
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What happens when I correct an LVB tariff group?
After an LVB tariff group is changed, Zoloo rechecks that product’s orders from the last 120 days. The refreshed result can take a few minutes to appear on your dashboard.
Recalculation and historic scope follow the current tool behavior; older orders are not guaranteed to be included.
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Why does the checker compare small Belgian shipments against XS?
For Belgian shipments, the checker maps product groups XXXS and XXS to XS. This is the documented country-specific tariff mapping; also check current bol tariffs when investigating a discrepancy.
Tariff rules can change and are not a permanent product rule in this summary.
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Where can I compare actual sales in the Netherlands and Belgium?
Use the Netherlands vs Belgium dashboard section to compare realized sales figures by country. Keep this separate from search demand or predicted market sales.
The source does not document all allocation rules or cross-border VAT treatment.
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How do I restore missing mobile order notifications?
Check your phone’s notification permissions for Zoloo and reinstall the app if needed. Then see during normal use whether notifications return.
These are basic troubleshooting steps, not a guarantee that every order notification will arrive; do not share customer order data publicly.
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Where do I download the official Zoloo Buddy extension?
Open the download guide and follow its Chrome-extension link. Zoloo Buddy is the browser extension used for tasks such as adding bol.com products to Product Tracker; it is separate from installing the mobile app.
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Why is a quoted freight duration not the total lead time of my sourcing order?
The overall plan can include production and other handling as well as transport. Agree the separate stages with the supplier and carrier rather than treating an indicative freight duration as a guaranteed arrival date.
Historical delivery examples in the guide are indications, not current carrier promises.
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Which browser data can I clear when the Zoloo extension stops working?
Follow the guide to remove only Chrome data associated with Zoloo, then close Chrome completely. Sign back into Zoloo and reopen bol.com; clearing that data can end the current browser session.
The guide may still use the legacy identifier boloo in a technical Chrome setting. Do not unnecessarily clear all browser data.
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How do I move the floating Zoloo button on a customer question?
Drag the button to another position if it gets in the way. The panel is closed by default; the guide does not document a feature for hiding the button completely.
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Email campaigns and customer questions
Why are my test emails missing from campaign statistics?
Test emails do not count towards campaign statistics according to the guide. Use them to check content and layout, not to increase real customer-send counts or validate campaign reporting.
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How do I create an email campaign in Zoloo?
Open Email campaigns and choose New campaign. Enter campaign details, choose products and configure sending rules with emails, then review the overview before starting the campaign.
A documentation step is not permission to send customer messages now. Check the content and applicable platform rules before activation.
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When should I choose a campaign for every order?
Send for every order covers your whole assortment, including products added later. You can exclude individual products; use a specific product selection when the email content is not appropriate for every product.
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What do customers see of a campaign sender and label?
The sender name is the name customers see in their inbox. A campaign label is for your own organization and is not shown to customers according to the guide.
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What must be ready before I can start a campaign?
At least one sending rule must be active, with a trigger and at least one email. Check products, language versions and content in the overview, and send yourself a test before activating a customer campaign.
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How many sending rules can one email campaign contain?
The current guide specifies a maximum of eight sending rules per campaign. Use rules for different contact moments, and check each rule’s trigger, delay and email before starting the campaign.
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Why does one rule send no emails while the campaign is active?
Both the campaign and the relevant sending rule must be active. Then check that an email with a subject exists for the customer’s language and that return settings are not preventing the send.
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What is the difference between Order and Shipment triggers?
Order reacts when a customer orders, while Shipment reacts when bol.com starts shipment. Choose the event that matches the email content, such as waiting for shipment data before including tracking information.
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Does the Delivery trigger confirm that a parcel was actually delivered?
The documented Delivery trigger uses the latest delivery date provided by bol.com, not confirmation that the customer received the parcel. Immediately and delays without a fixed time are calculated from that date.
Also check the different counting basis when choosing Same day or a fixed send time.
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What happens with Same day when the chosen time has already passed?
According to the guide, the email goes out the next day at that time. Same day therefore does not mean that an already missed sending time is immediately caught up.
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Why does the Delivery counting basis change when I set a fixed time?
For Delivery, Same day and delays with a fixed Time selected count from the shipment day. Without a fixed time, the delay counts from the latest delivery date; check that choice so an email is not unintentionally scheduled before delivery.
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How do I set a custom campaign delay?
Choose Custom delay and enter the desired number of days. The guide specifies a maximum of 365 days; with a delay of one or more days you can also choose a fixed time.
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How do I distinguish a requested return from a processed return in a campaign?
Use Return requested for the return request and Return processed for its processing. These are different points in the return lifecycle; choose the trigger that matches what your email actually says.
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How do I prevent ordinary campaign emails after a customer requests a return?
Check Send on return. When it is off and the customer has requested a return, the relevant email is not sent; an already processed return can also prevent a Shipment or Delivery email.
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What happens to scheduled emails when I switch a campaign off?
When the campaign or sending rule is inactive, its already scheduled emails are no longer sent. Check both campaign and rule status when you expect a scheduled message.
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Which campaign language does a French-speaking customer receive?
French-speaking customers receive the rule’s French email; all other customers receive the Dutch version according to the guide. Check both versions separately, and do not assume an English customer email just because you use Zoloo in English.
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When is the French campaign email skipped?
No email is sent when there is no email with a subject for the customer’s language, such as when No email is chosen for French. Auto translate is also available for French; check the selected behavior and content before starting the campaign.
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How do I add personalization tags to a campaign email?
Open the email in its sending rule and click the text block where the tag belongs. Choose a tag from the list or enter its exact double-brace code, such as {{first_name}}; sending replaces it with the relevant order information.
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Why can tracking details be missing from an Order-trigger email?
Tracking data does not yet exist when there has been no shipment. Use tracking tags with Shipment or Delivery and test the content; missing tracking on a new order is different from a missing product name.
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Which shipment do tracking tags use when an order has multiple shipments?
The guide states that the three tracking tags are filled from the order’s first shipment. Do not assume that one tracking tag lists every parcel in a split shipment.
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What does a customer see when the delivery date is unknown?
For an unknown delivery date, the guide specifies Niet beschikbaar for Dutch-speaking customers and Pas disponible for French-speaking customers. Write the surrounding sentence so that this fallback does not look like a confirmed delivery promise.
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How do I add an unsubscribe link to a campaign email?
Use the available {{unsubscribe_link}} tag for a link customers can use to unsubscribe. Check the link and its surrounding text; adding an unsubscribe link alone does not automatically make every marketing email permitted.
Also check applicable platform rules and the basis for customer communication.
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Why can I not send a test email yet?
The sending rule needs an email template and the email must have a subject. In a team account, also check editing permission; these prerequisites must be met before completing the test step.
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How do I test the French email version separately?
Open the French email in the sending rule and send a test from that editor. A successful Dutch test does not establish that the French subject, text and tags are correct too.
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Why does my test email show John Doe or an unfamiliar product?
A test email has no real order behind it and therefore uses fixed sample customer and product data. Real customer emails use their own order details; the sample alone does not mean the wrong product selection is active.
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Where do I change the recipient of my test email?
Check and, if needed, change the address in the test-email sending dialog. It defaults to your Zoloo account address; if the test is missing, also check the entered address and spam folder.
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Does a copied campaign preserve my exact product selection?
The product selection is not copied as a whole. When copying to another store, products with the same EAN are preselected; review that selection and re-enable Send for every order if you want to use it.
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How do I activate a copied campaign?
A copied campaign starts switched off. Check its store, products, rules and emails, then start it in Overview with Start campaign; copying alone does not activate customer sends.
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Why do my campaign figures not change immediately?
The campaign guide says overview figures are updated every thirty minutes. Allow for that reporting delay before investigating a missing change; this is not a promise about the exact delivery time of an email.
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What do I need to use Customer Questions AI on my computer?
Install or update Zoloo Buddy in Chrome and sign in to Zoloo in that same browser. Then open a customer question in your bol.com seller account; the feature also requires an active subscription or running trial.
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Does Customer Questions AI send the reply to the customer itself?
No. You review the suggestion, edit it if needed, copy it and paste it into the bol.com reply field to send it yourself. Generating a reply is not automatic sending.
This describes an existing browser feature, not a new centralized support inbox or public bol customer-question API.
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How do I adjust a generated customer reply?
Enter the requested change under Feedback and click Aanpassen. Review the revised text before copying it; this changes the current suggestion and does not automatically set a preference for future replies.
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What should I do if generating a customer reply produces an error?
The guide recommends retrying with the arrows icon. Check access for a subscription message and the extension for a missing panel; do not treat an error as if a usable reply has already been generated.
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Which customer-question page details does Customer Questions AI use?
The feature reads visible details such as subject, customer name, product, EAN, order number, order date, status and price. Available recent messages, earlier messages and tracking may also be included; always check the suggestion against the actual situation.
This public explanation contains no customer data or real support conversations.
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Why might an AI reply miss earlier messages or tracking information?
When the panel shows the Klantvraag Informatie card, the guide says Zoloo uses the subject as the question. Earlier messages and tracking are not included in that variant; review the reply especially carefully and add missing context yourself.
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Can Customer Questions AI use my own manuals or return terms?
The documented feature does not use your own documents, such as a manual, FAQ or return terms. Review the suggestion and apply your own policy information manually; do not assume a personalized knowledge base is behind it.
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Does Customer Questions AI remember my corrections for future questions?
No: Aanpassen changes only the reply currently being viewed. The guide says it does not remember preferences for future customer questions, so check tone and content again with each new suggestion.
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Why should I check the language of an AI customer reply?
The guide says the reply generator’s instructions are in Dutch. For a French-speaking customer, for example, verify that the generated text is actually in the correct language before sending it through bol.com.
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Are return and invoice statements in an AI reply always appropriate?
The generator receives fixed guidance about topics including undelivered parcels, returns and VAT invoices. That general guidance may not fit your product or situation; check the reply and correct wrong assumptions before sending it.
An AI suggestion is not individual legal advice or evidence that a refund occurred.
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What should I do when Customer Questions AI temporarily refuses another reply?
The guide specifies a limit of ten replies per minute. If you reach it, wait before trying again; repeatedly requesting another reply does not remove that limit.
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