Advertising on bol.com with Sponsored Products

Sponsored Products are ads in bol.com's search results and on its product pages. You pay per click, not per impression. You choose which products you advertise and how much you are willing to pay per click.

The key measure is ACoS: your advertising costs divided by the revenue from those ads. The lower your ACoS, the more of that revenue you keep. Always compare your ACoS with your margin: if an ad costs more than your margin on that sale, you lose money on every sale.

Advertising only pays off once your listing, your price and your position in the buy box are in order. Otherwise you pay for clicks from visitors who do not buy.

Start small, with a limited budget on products that already sell, and check after a few weeks which keywords bring in revenue. Pause keywords that only cost clicks and raise your bid where your ACoS stays below your margin.