Finding a product that sells on bol.com

A good product for bol.com combines three things: proven demand, limited competition and enough margin once commission, shipping costs and returns are paid. If one of the three is missing, you either sell little or keep little.

Demand shows in what customers search for and buy. bol.com does not publish other sellers' sales figures, so product trackers estimate them from changes in stock and ranking. It remains an estimate, but one you can follow and compare per product.

Also look at how demand moves through the year. Seasonal and trending products peak briefly, so you need to buy in time and stop in time. Evergreen products sell all year round, which makes them more predictable.

Also check how many sellers already offer the same product and what their reviews and prices look like. That shows whether there is room for a new seller, or whether you are better off choosing a variant or another niche.