A niche market is a specific part of a broader market with recognisable needs that a focused offer can address. It may be defined by use, occupation or a particular product requirement.[1][2] Small size alone does not make a niche attractive; its demand must be reachable and commercially serviceable.
Consider protective cases for a particular professional application rather than general phone accessories. Investigate whether customers struggle to find suitable alternatives and whether demand supports the required stock and service. A narrow audience may bring less direct competition but also limited total sales potential.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.