Market segmentation divides a broad market into groups sharing relevant characteristics, such as needs, purchasing behaviour or location. It identifies differences that can inform offers and communications.[1] Choosing which group to serve is a separate targeting decision.
A cycling-accessories merchant might distinguish daily commuters from leisure riders. Test whether that distinction produces different product requirements or buying questions. Segments that merely carry different labels while needing the same offer and approach contribute little to an assortment decision or allocation of marketing resources.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.