A target audience is the group of people or organisations a business deliberately intends to serve or reach. Selection depends on relevant needs and the ability to reach and support the group.[1] It is not simply everyone who happens to see an advertisement.
A desk-lighting merchant might focus on home workers with limited workspace. That choice informs products, imagery and explanations of dimensions. Identify who is not the primary audience as well. A clear focus avoids developing stock and communications for every possible use case at once.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.