Market share is a supplier's portion of sales in a defined market. Divide its sales by total market sales for the same period and multiply by 100 for a percentage. Use either revenue or units consistently and specify category, geography and channel.[1]
Share within one marketplace is not automatically share of the entire Dutch market. If total market sales are estimated, the resulting share is estimated too. Use the figure to track relative position rather than implying precision that the underlying market data cannot support.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.