Market research systematically gathers and evaluates information about demand, customer needs, competitors and market developments. Interviews and surveys conducted for the business are primary research; existing reports and statistics are secondary research. Both can be useful without answering the same question.[1]
Start with the decision the research should inform. Before adding a product category, establish who experiences the problem, which alternatives exist and what price may be viable. Check that the population and period studied actually match the market you intend to serve.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.