Market validation tests assumptions about an offer with its intended market: whether buyers recognise the problem, want the solution and will pay for it. Product tests and willingness-to-pay research can provide relevant evidence.[1]
Decide in advance what evidence justifies further investment. Enthusiastic survey responses are less direct purchase evidence than actual orders. Run a limited test before buying substantial inventory and record which audiences or versions do not respond. Validation reduces uncertainty rather than guaranteeing future sales.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.