Start 14 days free14 days free

Product-market fit

Also known as: PMF

Product-market fit is the match between a product and a market whose customers care enough about the problem to use and buy the solution. It concerns demonstrated market pull, not the maker's enthusiasm or a successful funding round.[1]

A merchant can look for sustained purchasing, satisfactory use and repeat demand where appropriate for the product. A single campaign spike does not establish fit. Investigate whether demand persists without exceptional discounts before substantially expanding inventory and operating capacity.

Content updated:

Sources

  1. The Real Product Market Fit | Y Combinator

Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.