Improving your listing, ranking and buy box on bol.com

Title, images, description and specifications decide whether you are found in bol.com's search results and whether visitors go on to buy. A complete, clear listing therefore helps twice: with your visibility and with your conversion.

When several partners sell the same product with the same EAN, they share one product page. Whoever holds the buy box gets most of the sales. Your price plays a part in that, as do your delivery time and your performance as a seller.

Reviews help visitors choose, but buying or rewarding reviews is not allowed. Ask for reviews within bol.com's rules.

Use the words customers search for in your title and description, but write for people: a title stuffed with keywords reads badly and sells worse. Fill in every specification too, because customers filter search results on them. Fast, clear answers to customer questions and few cancellations count towards your performance as a seller.