Calculating costs, commission and profit on bol.com

bol.com keeps a commission on every item you sell. It consists of a fixed amount plus a percentage of the selling price including VAT, and it differs per category. So always look up the commission that applies to your product category.

On top of that come the costs of shipping or of Logistics via bol (LVB), of returns and of advertising. Only when you deduct all of these from your revenue do you see what you really earn. A product with high revenue can still leave little profit.

Prices on bol.com include VAT. Always calculate revenue, margin and profit excluding VAT, or your margin will look higher than it is.

Also account for costs you do not see per sale, such as your subscriptions, packaging materials and products that come back damaged. Spread those across your sales and you see per product what is left net.