Gross margin here is gross profit as a percentage of net sales: net sales less cost of goods sold, divided by the same net sales, multiplied by 100. Use matching periods and exclude VAT that is not revenue.[1] Its denominator is selling revenue, unlike markup on cost.
Check the COGS scope before comparing items or channels. Delivery and platform costs may fall outside this measure while reducing the eventual result. A high gross margin is not the same as high contribution or net profit margin.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.