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Sales velocity

Sales velocity describes how quickly products sell.[1] Here it measures product units sold per unit of time, for example per day and per variant: divide units sold in the selected period by its number of days.[2] State whether returns are deducted and compare results on the same measurement basis. This is a quantity per unit of time, not a revenue amount.

Use the historical rate in inventory decisions while accounting for stockout days and promotions. Sales under restricted availability do not measure all demand, and a recent selling rate is not a guaranteed forecast.

Content updated:

Sources

  1. Amazon FBA vs FBM: Which is right for you? - Sell on Amazon
  2. Shopify Help Center | Inventory reports

Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.