Click-through rate (CTR) is recorded clicks divided by corresponding impressions, multiplied by 100.[1] Use the same ad, channel scope and period for numerator and denominator. It measures clicking after exposure, not the share of visitors purchasing or necessarily unique people.
A clear image may attract relevant clicks, while a provocative promise may attract unsuitable traffic. Evaluate landing-page alignment and downstream outcomes. For combined campaigns, aggregate clicks and impressions first rather than averaging individual percentages without weighting.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.