Cost per click (CPC) is the amount paid per recorded advertising click. Realised average CPC divides associated ad cost by clicks for the same period and currency. It differs from a maximum CPC bid.[1] With no clicks, the ratio is undefined.
Compare CPC alongside traffic quality and measurement scope. Cheaper clicks can produce fewer buyers, while costlier clicks may support better order contribution. Match costs and clicks to the same campaign scope and adjustments. CPC is not acquisition cost per new customer and alone says nothing about profit.
Content updated:
Sources
Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.