Pay per click (PPC) is an advertising model in which payment is tied to a click. CPC expresses the price per click; PPC primarily names the charging basis.[1] It is not synonymous with all paid advertising, since other models charge for impressions or other outcomes.
The merchant pays for an interaction, not a guaranteed purchase. Align ad, destination and stock status before buying more traffic. Measure downstream contribution as well as clicks. A campaign may generate substantial visits yet perform poorly when visitors expect a different product or rarely order.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.